The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, it is crucial to make informed content and programming decisions. The use of demand data can aid effective decision-making processes by highlighting critical insights that shed light on audience preferences. "Sliders," a five-season sci-fi/fantasy series that premiered in 1995, will serve as an example of how entertainment executives can rely on demand data to make informed decisions that lead to higher audience engagement and increased revenue.
Using demand data, entertainment executives can determine how much a series is worth and the value it brings to their platform, as well as estimate the ROI of a specific title. Demand data can also assess a TV series' ability to drive subscriptions and mitigate churn, making it easier to decide how much to spend on content acquisition and development. For "Sliders," data reveals that it has a demand value that is 6.8 times more than the average TV show in the United States over the last 30 days. The series is ranked at 90.7% in the fantasy genre in March, meaning it has higher demand than most other fantasy titles in the United States. It moved up by an impressive 775 spots to #867 in its peak rank in the United States, which can be attributed to its increasing demand of 65.5% in the country in March. Using this data can enable executives to assess the potential of the show for acquisition, and its potential profitability after acquisition.
Demographics play a significant role when making content decisions. As such, executives need to quantify the platform-specific marginal revenue contribution and the title's ability to drive engagement across the rest of the catalog. Content schema can be leveraged to highlight which elements of existing content are popular with fans. For "Sliders," the Parrot Pulse provides an independent measure of its global performance across six dimensions. Its worldwide audience demand is good, while its travelability and franchisability (spin-off potential) are okay. Its longevity, momentum, and reach are outstanding. This data can aid in making informed decisions regarding global expansion, content strategy, and marketing efforts to grow the show and audience reach.
Recent trends and data should also be considered when making decisions. Data reveals that demand for "Sliders" has been increasing recently, leading to a 5.0% increase in its peak demand compared to its peak demand over a year. This suggests that the show's popularity is on the rise, and its continued acquisition might translate to increased returns. Additionally, by examining the top ten global markets where "Sliders" is in-demand the most over the last 30 days, a global expansion strategy may arise, since executives can use the data to determine the markets where the demand is high for the show. It can provide insight into the audiences' preferences in specific markets, enabling executives to make more informed decisions for international distribution, marketing efforts, and licensing.
Finally, content executives can use demand data to inform pre-release marketing and quantify taste clusters, which would aid in effective content promotion and audience targeting efforts. Demand data can also be used to answer questions like how well the audience receives the show relative to the market average, the popularity of the show in a specific region, the elements that resonate most with the current audience, and what other genres resonate with the audience.
In conclusion, entertainment executives have a plethora of data at their disposal, but demand data is especially critical as it provides critical insights into the audience's preferences. By leveraging Parrot Analytics' demand data, executives can make more informed decisions regarding content acquisition, programming, content strategy, marketing efforts, and much more. The data for "Sliders" highlights how the show's increasing demand in the US could influence acquisition decisions, as well as how effective strategic moves such as global expansions might increase the show's returns.
This is Sliders's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sliders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Sliders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sliders, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for Sliders in the United States. We provide our partners with far-reaching television series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.