The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be a powerful tool for entertainment executives working at various companies across the industry. Let's take a closer look at "South Beach Tow" and how demand data can provide insights to help make more informed content and distribution decisions.
Firstly, looking at content valuation, executives can use audience demand data to determine the dollar value contribution of a title, such as "South Beach Tow," to a platform or distributor. By analyzing demand data, executives can assess the value of exclusivity, evaluate a show's ability to drive subscriptions and mitigate churn, and even estimate audience cannibalization if a title is available on multiple services.
Moreover, executives looking to continue to expand the content offering of their platforms can use demand data to understand what type(s) of content exhibit opportunity for acquisition or production. In this case, "South Beach Tow" can be seen as an asset with good current audience demand. Additionally, by understanding what other shows the fans of "South Beach Tow" also like, networks and platforms can use this information to determine what other similar content to acquire or produce.
In terms of distribution decisions, understanding how well a title is received in different markets is paramount. Through demand data, executives can gauge if a title has global appeal, which markets are the most in-demand, and in which regions the title is struggling. Additionally, if executives are considering expanding their OTT or SVOD platform globally, this type of demand data can help guide content acquisition and portfolio management to support global expansion.
Finally, executives can use audience demand to inform programming decisions with a show like "South Beach Tow." While the show is outperforming the average in Documentary content, the series' demand has decreased in the United States over the last month, indicating that further analysis is needed to understand why this is occurring and how to mitigate this shift in demand. Monitoring audience demand can help identify programming gaps, optimal release strategies, proper pricing, and also uncover under-monetized titles.
In conclusion, audience demand data is a critical tool that can be used by entertainment executives at any stage of the content and distribution chain. Whether it is to evaluate content valuation, expand reach, guide content acquisition, or inform programming decisions, demand data provides insights to support more informed decision making.
This is South Beach Tow's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well South Beach Tow travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s South Beach Tow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for South Beach Tow, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for South Beach Tow in the United States. We provide our partners with deep TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.