The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, content distributor, or an OTT platform operating in the United States, you would likely want to closely examine the unique case of "South Park" in the month of November 2023 to better understand how demand data can be used to help make more informed content decisions. The insights gathered can also inform acquisition or distribution choices, contributing to better programming decisions.
One reason to consider demand data is to aid content valuation. The Parrot Analytics system can estimate the value of any title or content library to any platform, in any region, based on global content demand data. For example, "South Park" had 50.7 times more audience demand than the average show in the United States over the last thirty days, indicating that it is an incredibly popular show with exceptional demand.
Demand data also helps with subscriber acquisition and retention. Audience demand for "South Park" has been exceptional in the United States and around the world, with the show consistently outperforming the demand generated by the average TV show in each of the top ten global markets where it is most in demand. The travelability of the show, or how well it performs internationally relative to its home market, is also exceptional, making it an attractive asset for a digital platform aiming to expand overseas or for a TV network seeking viewers from multiple countries.
Momentum, the pace of growth, is likewise excellent, which is another crucial aspect for SVOD platforms to take into account when deciding which content to acquire or produce. To continue the growth of a service, attention must be paid to the momentum of upcoming shows – and in the case of South Park, the show displayed exceptional growth during the month of November and remains a highly-sought-after title.
For a linear network or pay TV network, "South Park"'s longevity demands attention. The show enjoyed exceptional audience demand over the last thirty days, ranking in the top three shows in the United States during that period, and its global performance across six dimensions indicates that it is a long-term success.
Demand data can also inform content decisions closely related to viewers' preferences. In the case of "South Park", its fan base likes other TV shows like "Family Guy", "The Mandalorian", and "The Simpsons". Similarly, the demand data confirms that "South Park" is exceptional in the comedy genre, having higher demand than 99.9% of all comedy titles in the United States. Understanding such information can help executives in content production companies, studios, and talent agencies to identify opportunities to produce complementary content or secure a spin-off or franchise deal.
Finally, demand data can help optimize marketing and release strategies effectively. In the case of "South Park", the demand for the show was high in late November 2023, which could have been capitalized upon with well-timed promotional activities and engagement campaigns to fuel even higher demand.
In conclusion, analyzing the unique characteristics of South Park in November 2023 provides a clear example of how demand data can be used to optimize content decisions, increase subscriber acquisition and retention, inform marketing and release strategies, and help create and promote the right content. Ultimately, leveraging demand data can help content executives, studios, distributors, linear networks, and streaming services make better-informed decisions about which content to acquire and/or produce, driving long-term growth for their respective businesses.
This is South Park's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well South Park travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Comedy Central, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as South Park.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as South Park from partners like Comedy Central.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for South Park? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Comedy Central to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Comedy Central by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as South Park. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Comedy Central to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. South Park), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Comedy Central by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as South Park, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s South Park is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for South Park, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on Dec. 9, 2023, 1:01 p.m. PST using global television demand datasets from Parrot Analytics for South Park in the United States. We provide our partners with extensive television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.