The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is important for making informed content decisions. Parrot Analytics' demand data can provide insights that help you make more informed decisions on content valuation, acquisition, distribution, and programming decisions.
Looking at the analysis of "Soy Luna" for the month of February 2024 in the United States, we can see how demand data can guide decision-making. For example, demand data can help estimate the financial value of "Soy Luna" to a streaming platform by providing an economic valuation system for content. Parrot Analytics' content valuation system using demand data can reveal the dollar value contribution of any title to any platform in any region.
We can also see that "Soy Luna" has strong demand in several markets, particularly in Argentina and Venezuela, where demand is outstanding. Based on this data, we can say that "Soy Luna" has global demand and content executives could explore options for expanding the show's reach in these countries or launching a spinoff.
Meanwhile, we also see a decrease in demand for "Soy Luna" during February in the United States. Content executives could analyze the reason behind this and potentially implement strategies to re-engage the audience, such as new marketing campaigns or making targeted changes to distribution.
Demand data can also reveal audience preference and help guide acquisition decisions. For instance, content executives could analyze which shows are popular with fans of "Soy Luna" and acquire similar titles with high audience demand. Audience demand data can also help decide which platforms to target for distribution and marketing campaigns. Moreover, data shows that the show has a good travelability score, which could be leveraged to support global SVOD expansion.
In addition, demand data can provide insights for programming decisions. For example, analyzing the show's metrics on a 1-year basis compared to the last 30 days reveals that it has become more popular over time. This could guide programming decisions to rerun the show, or introduce new shows with similar characteristics and high demand.
In summary, these insights show how demand data can guide decision-making across content valuation, audience acquisition and retention, distribution, programming, and other decisions that content executives may face. In this way, audience demand data can help executives make more informed decisions that can lead to increased engagement, revenue, and success for their content.
Soy Luna's travelability to the United States in the last 30 days is 41%, which means that the audience demand for Soy Luna is 41% of the demand in its country of origin, Argentina. Click through to another market to discover how well Soy Luna travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Soy Luna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Soy Luna, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 3:38 a.m. PST using global tv demand metrics from Parrot Analytics for Soy Luna in the United States. We provide our partners with smart television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.