The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, one can use Parrot Analytics' demand data on the TV series "Spartacus: Gods of the Arena" to gain insights and make informed content acquisition, distribution, and programming decisions. Firstly, by examining the show's demand profile, executives can assess the show's current popularity, increasing or decreasing trend, and its position relative to other titles in its genre. For example, "Spartacus: Gods of the Arena" has a demand of 3.0 times the average TV show in the United States over the last 30 days, indicating good demand. Furthermore, compared to its demand over the last 90 days, its demand has been increasing recently.
Executives can also leverage the show's demand data for content valuation and to evaluate its worth to their platform or network. Parrot Analytics' content valuation system provides an economic valuation of any title based on global content demand and supply. This system can reveal the dollar value contribution of any title to any platform, in any region, enabling executives to determine how much to spend on a particular show or content library.
Furthermore, executives can use the show's demand data to gain insights into the show's subgenre and audience preference. For instance, the show's fans also like other titles like "Game Of Thrones," "Rick And Morty," and "True Detective," revealing the show's audience preferences and helping executives identify other titles suitable for acquisition or development.
Other than identifying what their current audiences like, executives can use the demand data to discover unsaturated niches or local whitespaces. By mapping global demand, executives can analyze which regions have the most significant demand for shows related to Spartacus: Gods of the Arena, and which genres or content should they focus on to attract new subscribers to their SVOD service. In essence, using the demand data enables executives to make informed decisions around supply and demand for their content.
Finally, executives can use the Parrot Pulse, which measures a show's global performance across six dimensions, to identify opportunities and optimize their marketing campaigns. For example, by examining Spartacus: Gods of the Arena's pulse for the United States, executives see that the show's momentum has been okay, while its longevity is outstanding, indicating the show maintains steady demand over time. Overall, "Spartacus: Gods of the Arena," albeit ended, has good audience demand and is an ideal title for content acquisition, development, and distribution, leveraging Parrot Analytics' demand data systems.
This is Spartacus: Gods Of The Arena's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Spartacus: Gods Of The Arena travels internationally.
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Acquire the best shows from partners such as STARZ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spartacus: Gods Of The Arena), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Spartacus: Gods Of The Arena is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spartacus: Gods Of The Arena, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 19, 2024, 2:58 a.m. PST using global television demand data from Parrot Analytics for Spartacus: Gods Of The Arena in the United States. We provide our partners with meaningful TV know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.