The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, this analysis of "Spartacus" showcases the power of using audience demand data to make informed content decisions. Parrot Analytics' content valuation system, powered by global content demand and supply, reveals the worth of any title to any platform in any region. Here are some of the most important questions and decisions that the demand data for "Spartacus" can answer and guide:
- Content Valuation: How much is Spartacus worth, how is it performing as an acquisition-driving or churn-reducing title, and how can we assess its value as an asset for a streaming platform?
The data shows that Spartacus has achieved outstanding audience demand in the United States, and it is outperforming the average TV show in each of its top 10 global markets. Travelability quantifies how well a show travels internationally relative to its home market, and Spartacus has good travelability. Its franchisability (spin-off potential) is also outstanding, which provides more opportunities to monetize this IP. The demand data can thus help executives to quantify Spartacus's contribution to their platform's marginal revenue and estimate its ROI, as well as identify under-monetized markets for this title distribution.
- Acquisition Decisions and Programming Decisions: What type(s) of content should we acquire or produce, and how can we ensure that our content is being seen by the right audience on our platform?
Given the high popularity of Spartacus in the romance genre (98.4th percentile), executives can use this data to identify what genres are resonating most with their current audience and focus on acquiring more content in these genres. Furthermore, the data can help guide release strategy, content pricing, and subsequent marketing campaigns. Also, the information on the titles that fans of Spartacus also liked, such as "Game of Thrones," "House of Cards," and "Loki," can help executives in programming decisions, such as scheduling and competitive benchmarking.
- Distribution Decisions: Which platforms should we target for distribution of our content, and what catalog content should we acquire to increase engagement and retain customers?
The demand data for Spartacus reveals that it is outstanding globally, which implies that the show has the potential to do well in markets outside the United States. The data can inform executives about the top markets where Spartacus has high demand, such as China, Germany, France, Russia, and Bulgaria, which provide opportunities for new distribution deals. Additionally, the data about the show's longevity, or how well audience demand is maintained over time, can guide executives in identifying which catalog content to acquire that would keep customers engaged for more extended periods.
- Content Decisions: How can we optimize our marketing campaign ahead of a premiere, and what can we learn about our current audience based on our content?
The demand data for Spartacus can uncover valuable insights that will guide a more informed pre-release marketing strategy. Executives can use the data to understand how effective their marketing campaign around Spartacus is and how well it's holding up relative to other shows in its genre. Affinity analysis can answer the question of who is the best talent or brand to partner with and which TV shows can help in acquiring or retaining subscribers. Taste clusters can inform executives about what they can learn from their current audience and use the data to optimize upcoming productions for success.
Overall, the case study of "Spartacus" demonstrates how powerful demand data can be for TV executives to make informed decisions. By leveraging global content demand data, executives can quantify the value of their content, identify new opportunities for audience growth, and make decisions that optimize their content for both new and returning viewers.
This is Spartacus's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Spartacus travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. STARZ, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Spartacus.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Spartacus from partners like STARZ.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Spartacus? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as STARZ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from STARZ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Spartacus. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as STARZ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spartacus), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spartacus, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Spartacus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spartacus, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Spartacus in the United States. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.