The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data is vital to making informed content, acquisition, distribution, and programming decisions. The recent performance of "Special Ops: Lioness" in the United States is a perfect example of how demand data can be used to make such decisions.
First, the outstanding audience demand of "Special Ops: Lioness" of 22.6 times the average show in the United States makes the show an attractive investment for content financing companies and OTT platforms looking to acquire content with high demand. Content valuation can be based on demand data, allowing decision makers to determine the ROI a specific title will bring to any given platform. As a result, they can assess a series' ability to drive subscriptions and mitigate churn.
Second, executives can use demand data to make programming decisions. In the case of "Special Ops: Lioness," its audience demand ranks it at the 99.5th percentile in the drama genre. Comparing its audience demand to other popular shows in its genre and the overall market provides insights into which shows executives should consider acquiring, distributing, or programming on their channels.
Third, understanding global demand for a show like "Special Ops: Lioness" can be valuable for content distributors and studios looking to expand their distribution reach. The show achieved outstanding audience demand across several global markets including Kenya, South Africa, Australia, Canada, Brazil, Bulgaria, and China. By examining where the show has the most demand globally, content distributors and studios can prioritize which regions to expand their distribution.
Fourth, demand data can reveal insights into a show's potential for franchisability and long-term revenue potential. "Special Ops: Lioness" scored well in both dimensions, particularly when looking at its longevity and overall momentum. Additionally, executives can optimize their marketing campaign ahead of premieres and seek to monetize IP through spin-offs or franchises based on this demand data.
Overall, demand data can provide executives with vital insights that can positively impact their content, acquisition, distribution, or programming decisions, and ultimately, their business's success.
This is Special Ops: Lioness's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Special Ops: Lioness), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 4, 2023, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Special Ops: Lioness in the United States. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.