The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for insights to help make more informed content, acquisition, distribution, or programming decisions? Parrot Analytics’ demand data can provide you with the insights you need to make these decisions. To help you understand better how this works, we will use the example of "Spider-Man (1994)" for the month of February 2024 in the United States to demonstrate how demand data can be used.
Using demand data to gauge audience demand for a TV show is essential, and "Spider-Man (1994)" had 3.3 times more audience demand than the average show in the United States over the last 30 days. This information allows you to understand how popular the show is relative to other TV shows in the United States currently. Additionally, comparing its demand in the last 90 days to the last 30 days shows an increase in demand for the TV show, which reveals a change in the audience's behavior towards "Spider-Man (1994)."
The Parrot Pulse is a comprehensive measurement of the global performance of the TV show across six dimensions: worldwide audience demand, travelability, momentum, franchisability, longevity, and reach. In the case of "Spider-Man(1994)," the worldwide audience demand is good, meaning demand data is showing that the show is popular in many different countries, including the United States, where it is considered to be its number one market globally. This information allows an executive to see potential opportunities for the show where it can be distributed and determine strategies based on its popularity among different audiences worldwide.
Moreover, the travelability of the show is okay, and it's an indication that there is some demand for the show outside its home market, but it's not as high as some other TV shows. The momentum for the TV show is good, representing that demand for "Spider-Man (1994)" has grown at a promising rate. The franchisability is okay, meaning spinning off the show is possible to a certain extent, but it also reveals the executive needs to assess what type of spin-offs or franchising will be most effective for the show. Finally, the reach of the show is okay, which means there is a dedicated yet relatively small group of viewers.
By examining the top 10 global markets where the show is most in-demand over the last 30 days, executives will find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. For instance, in the United States, the show achieved good audience demand of 2.8x. In Russia, demand for the show is good, which means it's one of the favorite markets for the show. Elsewhere, demand for the show is okay in Canada, the United Kingdom, France, Switzerland, India, Hungary, and Brazil. This information is useful for executives who are interested in buying content for distribution in certain countries as they will be able to assess the popularity of the show in those countries.
Finally, it's important to use demand data to determine the value of a TV show. Parrot Analytics' content valuation system is powered by global content demand and supply and enables executives to determine the value of a show on a particular platform, region, or globally. In conclusion, demand data can be used to measure the success of a TV show in terms of its audience demand, and it can be used to make informed decisions regarding programming, content valuation, acquisition, and distribution strategies.
This is Spider-Man (1994)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Spider-Man (1994) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spider-Man (1994), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 12:57 a.m. PST using tv demand data from Parrot Analytics for Spider-Man (1994) in the United States. We provide our partners with meaningful TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.