The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a crucial role in helping entertainment executives make informed decisions on content valuation, acquisition, programming, and distribution. By examining the performance of a show like "Spongebob Squarepants" for the month of February 2024 in the United States, we can glean valuable insights that can inform strategic decisions in the entertainment industry.
Firstly, content valuation can be derived using demand data, which can answer important questions for TV executives. For instance, using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of the show to any platform in any region, estimate cannibalization of audiences if the title is available on multiple services, forecast a series' ability to drive subscriptions, and more.
Looking at the performance of "Spongebob Squarepants" in February 2024, we see that it has exceptional demand in the United States, with 74.1 times the audience demand of the average show over the last 30 days. Its demand is also increasing compared to the last 90 days. The show achieved the peak rank of #1 in the United States, dropping only 1 spot in February. Furthermore, the show is in the 100.0th percentile in the comedy genre, indicating higher demand than 100.0% of all comedy titles in the United States.
Demand data also helps TV executives understand their audience better. For example, TV executives can use demand data to answer questions such as: What type(s) of content exhibit opportunity to acquire or produce? What genres are resonating most with the current audience? What TV shows will help me to acquire or retain subscribers? By examining the top 10 global markets where "Spongebob Squarepants" has been most in-demand over the last 30 days, we see that the United States is the show's number one market globally, but it also has outstanding demand in Canada, the United Kingdom, Russia, Germany, Switzerland, Netherlands, Mexico, and Sweden.
Demand data also informs optimal content release strategies, informs pre-release marketing, and helps with competitive benchmarking. For instance, by comparing the performance of "Spongebob Squarepants" on a rolling year basis vs the last 30 days, we see that the show's average demand has increased by over 2.8%, indicating increased popularity.
Moreover, demand can be used to understand a show's momentum, reach, and travelability, which are crucial for deciding on its franchisability and longevity. In the case of "Spongebob Squarepants", its momentum, franchisability, and longevity have been exceptional over the past month. Demand for the show spiked in late February 2024.
In conclusion, by leveraging demand data, entertainment executives can make more informed and strategic decisions on content valuation, distribution, programming, and acquisition. This includes quantifying the platform-specific marginal revenue contribution of a title, identifying under-monetized titles, optimizing release strategies, discovering new opportunity markets for content distribution, and more. The exceptional performance of "Spongebob Squarepants" in February 2024 in the United States provides a useful case study for understanding the value of demand data.
This is Spongebob Squarepants's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Spongebob Squarepants travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Nickelodeon, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Spongebob Squarepants.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Spongebob Squarepants from partners like Nickelodeon.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Spongebob Squarepants? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Nickelodeon to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Nickelodeon by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Spongebob Squarepants. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spongebob Squarepants), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spongebob Squarepants, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 2:54 a.m. PST using global demand datasets from Parrot Analytics for Spongebob Squarepants in the United States. We provide our partners with valuable OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.