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TV ratings for Spongebob Squarepants in the United States. Nickelodeon TV series

Spongebob Squarepants

Original TV Network:
Nickelodeon
Genre:
Children
Release type:
Network
IMDB Rating:
8.2

The misadventures of a talking sea sponge who works at a fast food restaurant, attends a boating school, and lives in an underwater pineapple.

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: Using Spongebob Squarepants to Inform Strategic Entertainment Decisions

Parrot Analytics Insights - February 2024

Demand data plays a crucial role in helping entertainment executives make informed decisions on content valuation, acquisition, programming, and distribution. By examining the performance of a show like "Spongebob Squarepants" for the month of February 2024 in the United States, we can glean valuable insights that can inform strategic decisions in the entertainment industry.

Firstly, content valuation can be derived using demand data, which can answer important questions for TV executives. For instance, using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of the show to any platform in any region, estimate cannibalization of audiences if the title is available on multiple services, forecast a series' ability to drive subscriptions, and more.

Looking at the performance of "Spongebob Squarepants" in February 2024, we see that it has exceptional demand in the United States, with 74.1 times the audience demand of the average show over the last 30 days. Its demand is also increasing compared to the last 90 days. The show achieved the peak rank of #1 in the United States, dropping only 1 spot in February. Furthermore, the show is in the 100.0th percentile in the comedy genre, indicating higher demand than 100.0% of all comedy titles in the United States.

Demand data also helps TV executives understand their audience better. For example, TV executives can use demand data to answer questions such as: What type(s) of content exhibit opportunity to acquire or produce? What genres are resonating most with the current audience? What TV shows will help me to acquire or retain subscribers? By examining the top 10 global markets where "Spongebob Squarepants" has been most in-demand over the last 30 days, we see that the United States is the show's number one market globally, but it also has outstanding demand in Canada, the United Kingdom, Russia, Germany, Switzerland, Netherlands, Mexico, and Sweden.

Demand data also informs optimal content release strategies, informs pre-release marketing, and helps with competitive benchmarking. For instance, by comparing the performance of "Spongebob Squarepants" on a rolling year basis vs the last 30 days, we see that the show's average demand has increased by over 2.8%, indicating increased popularity.

Moreover, demand can be used to understand a show's momentum, reach, and travelability, which are crucial for deciding on its franchisability and longevity. In the case of "Spongebob Squarepants", its momentum, franchisability, and longevity have been exceptional over the past month. Demand for the show spiked in late February 2024.

In conclusion, by leveraging demand data, entertainment executives can make more informed and strategic decisions on content valuation, distribution, programming, and acquisition. This includes quantifying the platform-specific marginal revenue contribution of a title, identifying under-monetized titles, optimizing release strategies, discovering new opportunity markets for content distribution, and more. The exceptional performance of "Spongebob Squarepants" in February 2024 in the United States provides a useful case study for understanding the value of demand data.

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More news about Spongebob Squarepants:

How fast is demand for Spongebob Squarepants growing?

Last 30 days
-6.7% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Spongebob Squarepants to the preceding 30 days: Demand has decreased by -6.7%

Children performance

Last 30 days
99.9% Percentile rank
Spongebob Squarepants ranks at the 99.9th percentile in the Children genre. This means Spongebob Squarepants has higher demand than 99.9% of all Children titles in the United States
Title position in Children
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Spongebob Squarepants's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Spongebob Squarepants travels internationally.

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How popular is Spongebob Squarepants around the world?

Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Spongebob Squarepants also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.

This page has been recreated on March 28, 2024, 2:54 a.m. PST using global demand datasets from Parrot Analytics for Spongebob Squarepants in the United States. We provide our partners with valuable OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.