The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can utilize demand data to make more informed content-related decisions, as it can impact content valuation, acquisition, distribution, and programming. Let's take the example of "Spy X Family" for the month of August 2023 in the United States to understand how demand data can be useful in decision-making processes.
The first advantage of demand data is that it can be used to understand the popularity and value of a show or title. "Spy X Family" has a demand 13.6 times greater than the average show in the United States over the last 30 days, indicating its high value and popularity. Content valuation can be performed by using demand data to determine the platform-specific marginal revenue contribution of a title and estimate how it drives user engagement across the rest of the catalog. Understanding the value of a title to a platform can help in making decisions concerning content acquisition, investment, and distribution.
Moreover, demand data is useful in comparing and benchmarking content. For instance, "Spy X Family" is ranked #357 in the US and moved up 10 spots from its previous position during August in the United States. Its rank and the rank of other popular shows can be used for benchmarking or for making acquisition-related decisions such as selecting content with similar ratings or genres.
Furthermore, demand data can help identify audience preferences and tastes. In the case of "Spy X Family," we see that it has higher demand than 98.1% of all drama titles in the United States, indicating that drama is a popular genre for the audience. Understanding these preferences can help in content creation or acquisition and marketing campaigns.
Another benefit of demand data is that it can help marketers decide on the right release strategy. In the case of "Spy X Family," demand spiked in late August in the United States, which is information that can help in creating an effective release strategy or allocating marketing resources accordingly.
Finally, demand data can help identify under-monetized titles and potential growth areas. For example, examining the most in-demand markets globally for "Spy X Family," we find that it has higher demand than the average TV show in all the markets studied. Therefore, it may make sense to invest in promoting the show in these markets to attract new subscribers or increase engagement among existing subscribers.
Overall, demand data is a useful tool for entertainment executives in the process of making strategic decisions concerning content acquisition, investment, distribution, and programming. By understanding audience preferences, popular genres, and content valuation, and by benchmarking content against other shows, executives can make informed decisions aimed at improving the success of their platforms.
Spy X Family (スパイファミリー)'s travelability to the United States in the last 30 days is 77%, which means that the audience demand for Spy X Family (スパイファミリー) is 77% of the demand in its country of origin, Japan. Click through to another market to discover how well Spy X Family (スパイファミリー) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spy X Family (スパイファミリー), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on Sept. 4, 2023, 2:02 p.m. PST using demand datasets from Parrot Analytics for Spy X Family (スパイファミリー) in the United States. We provide our partners with comprehensive media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.