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TV ratings for Star Trek: Lower Decks in the United States. Paramount+ TV series

Star Trek: Lower Decks

Original TV Network:
Paramount+
Genre:
Animation
Release type:
Digital Original
IMDB Rating:
7.3

The support crew serving on one of Starfleet's least important ships, the U.S.S. Cerritos, have to keep up with their duties, often while the ship is being rocked by a multitude of sci-fi anomalies.

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Star Trek: Lower Decks - A Case Study in Using Demand Data for Strategic Content Decision-Making

Parrot Analytics Insights - February 2024

As an entertainment executive, there are various decisions that need to be made regarding content creation, acquisition, and distribution. In order to make informed decisions, you need to have access to data that provides you with valuable insights into the performance of the shows you are interested in. Demand data is one such source, and it can be incredibly valuable to help you make strategic decisions. Let's use the example of "Star Trek: Lower Decks" to show you how.

Content Valuation:
If you are a TV executive, one of the fundamental questions you need to answer is how much is your series worth? Understanding the value of your content is critical to determining how much you should spend on it and how much it will contribute to your platform's ROI. With the help of demand data from Parrot Analytics, you can get an economic valuation of your content. For example, in the case of "Star Trek: Lower Decks," we can see that its demand is outstanding in the United States, Canada, and other major global markets, meaning it has significant economic value for any platform that acquires it or distributes it.

Acquisition Decisions:
If you are an SVOD platform or a content distributor, you need to make data-driven decisions on which shows to acquire for your platform. Demand data can help you understand how popular a show is with audiences in different markets, which can help you plan your content acquisition strategy. In the case of "Star Trek: Lower Decks," its outstanding demand in the United States, Canada, and other major global markets suggests that it would generate significant interest if acquired and distributed in these areas.

Programming Decisions:
As a programming director or head of programming, you need to choose which shows to include in your programming lineup. Understanding the performance of your existing shows and the performance of competitor shows can help you make strategic decisions for future programming. In the case of "Star Trek: Lower Decks," knowing that its demand has decreased by 2.9% in February in the United States may prompt you to consider what changes need to be made to keep the show fresh and appealing to viewers.

Distribution Decisions:
If you are a content distributor or a linear network, you need to make decisions on where to distribute your content. Understanding the level of demand a show has in different markets can help you decide where to release it. For example, with "Star Trek: Lower Decks," you might decide to prioritize launching the show in markets where its demand is already high, such as the United States or Canada.

Content Creation Decisions:
Finally, if you are a TV series financing company or an entertainment talent agency, you need to make decisions on what type of content to invest in. With the help of demand data, you can understand what types of content exhibit opportunities to acquire or produce. In the case of "Star Trek: Lower Decks," knowing that its demand is outstanding in major global markets and that its reach is good can inform decisions about whether to produce more content in a similar vein or invest in the existing show's spin-off potential.

As an entertainment executive, incorporating demand data into your decision-making process can provide you with valuable insights to help you make informed strategic decisions regarding content creation, acquisition, distribution, and programming. By using demand data like that of "Star Trek: Lower Decks," you can get a comprehensive view of a show's performance, allowing you to maximize its value to your platform or company while giving viewers the content they want to see.

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More news about Star Trek: Lower Decks:

How fast is demand for Star Trek: Lower Decks growing?

Last 30 days
-4.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for Star Trek: Lower Decks to the preceding 30 days: Demand has decreased by -4.8%

Animation performance

Last 30 days
98.4% Percentile rank
Star Trek: Lower Decks ranks at the 98.4th percentile in the Animation genre. This means Star Trek: Lower Decks has higher demand than 98.4% of all Animation titles in the United States
Title position in Animation
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is Star Trek: Lower Decks's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Star Trek: Lower Decks travels internationally.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Star Trek: Lower Decks from partners like Paramount+.

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Fuse art with science for the next global hit

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Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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How popular is Star Trek: Lower Decks around the world?

Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Lower Decks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Star Trek: Lower Decks also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Lower Decks, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.

This page has been altered on March 28, 2024, 11:07 p.m. PST using television demand data from Parrot Analytics for Star Trek: Lower Decks in the United States. We provide our partners with far-reaching OTT know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.