The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive who wants to make informed content, acquisition, or distribution decisions? One of the useful tools for such executives is demand data, which can be used to find out how well the content is performing in the platform and inform strategic decisions around content and monetization across all stages of a TV series lifecycle. A great example of how demand data can aid decision-making is through the analysis of "Star Trek: Picard" for the month of August 2023 in the United States.
Parrot Analytics uses global demand data to provide insights into the audience demand of TV shows. "Star Trek: Picard" has achieved an outstanding level of demand, achieving a demand rate of 20.1 times the average TV show in the United States during the last 30 days, and higher than 99.3% of all drama titles in the United States. Overall, the audience demand of this show has been decreasing recently.
These figures provide valuable insights for executives in the industry in regard to content valuation, allowing for the quantification of a specific title's value contribution to any platform in any region. In this case, "Star Trek: Picard" ranks high in demand, indicating that it has significant pricing power in the market, as well as substantial viewership and revenue-generating opportunities.
In addition, demand data can enable executives to assess TV series' ability to drive subscriptions and retain viewers. The show's strong demand suggests that it could be a viable option for subscriber acquisition and retention, adding value to distribution strategies and programming decisions.
By examining the top 10 global markets where "Star Trek: Picard" is most in demand, executives can determine where it has the highest potential and ensure it receives prioritization in those markets to help achieve success. Furthermore, executives can use this data to develop future content investments by identifying the elements that appeal to consumers.
The Parrot Pulse, a global cross-platform independent measure of the TV series' performance, reveals that the worldwide audience demand for "Star Trek: Picard" across all platforms and travelability is exceptional. The show's longevity, momentum, and franchisability are also outstanding, which implies its potential to continue generating profits even after the show's original run.
In summary, demand data can help executives with content valuation, distribution, acquisition and programming decisions. Using "Star Trek: Picard" as an example, executives can leverage demand data to determine market priorities and to understand a show's potential as a subscriber acquisition and retention tool. The data also highlights where a show's peak demand is and its success potential across the globe. With demand data, entertainment executives can make informed data-led decisions to drive their success in the industry.
This is Star Trek: Picard's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Star Trek: Picard travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Picard is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Picard, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Sept. 29, 2023, 2:01 p.m. PST using global television demand data from Parrot Analytics for Star Trek: Picard in the United States. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.