The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a content executive looking to make more informed decisions about your programming, acquisition, or distribution strategy? Look no further than Parrot Analytics' demand measurement system.
Take the example of "Star Trek: Strange New Worlds." With an exceptional 40.3 times the audience demand of the average show in the United States over the last 30 days, this series is in high demand. This information can provide content executives with a strong indication of the show's valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to a platform or region. So, if you are considering acquiring "Star Trek: Strange New Worlds,” demand data can help you determine the economic value of this title to your platform.
Moreover, analyzing the show's trending movements can give executives insight into the show's potential trajectory in the future. While the show's 90-day performance indicates that demand for "Star Trek: Strange New Worlds" has been increasing, August 2023 experienced a declining trend. Depending on the context of the season's release date, the decrease in demand could be expected or of concern. The show also dropped 35 spots in rank in August, indicating that it is facing stiffer competition. This information can help executives make informed decisions when scheduling new releases or creating marketing campaigns.
Additionally, audience demand for "Star Trek: Strange New Worlds" has decreased by 29.9% over the past month in the United States. It's essential to understand why the series experienced a decrease in demand, and our demand data helps solves that.
Another crucial aspect of the show's data is its excellent travelability performance and high global audience demand. If an executive of the content distribution company is looking to expand its reach to international markets, Star Trek: Strange New Worlds is a perfect candidate. Additionally, demand data enables executives to perform competitive benchmarking. The data shows that such similar titles like "Star Trek: Picard," "The Witcher," or "Star Trek: Discovery," resonate strongly with fans of the show. These types of insights can help pay TV networks improve the user experience by bundling popular shows or titles.
Demand data also reveals which countries show the highest interest in "Star Trek: Strange New Worlds." In the United States, the series achieved exceptional audience demand of 26.5x. Interestingly, the UK has the second-highest demand after the US, with demand ranked as outstanding. By looking at demand data for multiple countries, content executives can make informed decisions about where to target their marketing campaigns and where the show is resonating most with the audience. Therefore, this information can lead to optimized distribution strategies that will deliver better ROI.
Finally, analyzing the show by additional dimensions provides a comprehensive picture that can lead to more informed decisions. For example, the momentum rate of the demand is likewise exceptional, and the franchisability (spin-off potential) is outstanding, indicating long-term potential. The show's reach is good, indicating that it is capturing a broad audience compared to movies or TV shows that have niche popularity. Additionally, longevity is good, indicating that "Star Trek: Strange New Worlds" has maintained high demand over time.
In short, for content executives, examining the demand for a series is essential. Parrot Analytics' demand measurement system can provide insights into content valuations, international performance, and the direction of potential trends for the content. The power of demand data can help executives identify the most popular genre trends, discover potential international appeal, and inform marketing campaigns to maximize the value of any given title.
This is Star Trek: Strange New Worlds's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Star Trek: Strange New Worlds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Strange New Worlds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Strange New Worlds, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Sept. 11, 2023, 9:38 p.m. PST using television demand datasets from Parrot Analytics for Star Trek: Strange New Worlds in the United States. We provide our partners with valuable SVOD expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.