The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand for content is crucial in making informed content acquisition and distribution decisions. Parrot Analytics’ demand data provides insight into audience behavior across multiple markets, giving entertainment professionals the ability to understand how their content performs in relation to the rest. An example of how demand data is used by Parrot Analytics to aid decision making is shown by analyzing "Star Trek: Voyager's" performance in the United States during February 2024.
One question commonly asked by TV executives is how demand data can be used to inform content valuation. Using demand data, entertainment companies can evaluate the economic value of their content, allowing them to make informed decisions on content acquisition and pricing. Parrot Analytics’ content valuation system is powered by global content demand and supply, which calculates the ROI for specific titles across different platforms and regions. It allows executives to estimate a TV series' ability to drive subscriptions and mitigate churn. With "Star Trek: Voyager," its outstanding audience demand in the US compared to the average title 20.1 times over the last 30 days indicates potential high value for its acquisition and licensing.
Another common question is how demand can be used to inform programming decisions. For example, comparing a specific show's demand over the last 30 days to its demand on a 1-year rolling basis, as in the case of "Star Trek: Voyager," can help entertainment executives understand the show's performance over time, whether its appeal has grown or declined, and how effective their marketing promotions are.
Demand data can also provide insight into audience behavior, as well as supply and demand patterns. This information can help entertainment executives understand their audience preferences, allowing for more informed decisions around production and acquisition. For example, in the case of "Star Trek: Voyager," we know that fans of this show are also likely to enjoy other shows in the "Star Trek" franchise, as well as other animated comedies and sci-fi TV shows. By acquiring or producing similar content, entertainment executives can tap into the huge audience ready to consume such content, and thus increase demand for their platform, network or SVOD service.
Understanding the countries with high demand for specific content is crucial in deciding where to market a show. Using "Star Trek: Voyager" as an example, we know that the US is its number one market globally, with outstanding audience demand of 11.0x. The United Kingdom is its second market globally where demand is also outstanding. Armed with such data, media companies can direct their marketing campaigns towards these markets to maximize on ROI.
In conclusion, Parrot Analytics’ demand data can provide TV executives with valuable insights into audience preferences, as well as helping with content valuation, acquisition, licensing, and distribution decisions. By utilizing demand data, executives can optimize content for success, both domestically and internationally. Understanding what the audience wants, preempting trends, and creating content based on audience preferences can not only increase demand but also improve subscriber retention and acquisition, leading to improved revenue streams.
This is Star Trek: Voyager's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Star Trek: Voyager travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular UPN‘s Star Trek: Voyager is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for UPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Voyager, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:58 p.m. PST using demand datasets from Parrot Analytics for Star Trek: Voyager in the United States. We provide our partners with essential television know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.