The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the popularity of a show like "Star Wars Rebels" could pique your interest for content acquisition, distribution, or programming decisions. Parrot Analytics' demand data can help executives make more informed decisions in these areas.
Content Valuation: Parrot Analytics' content valuation system is based on demand data and enables executives to determine the dollar value contribution of any title to any platform in any region. By using Parrot Analytics' data, TV executives can evaluate the worth of "Star Wars Rebels" in the United States or any other market around the world, and how much the title can drive engagement across the rest of the catalog.
Programming Decisions: With 17.9 times the audience demand of the average show in the United States over the last 30 days, demand for "Star Wars Rebels" is outstanding. Additionally, compared to its demand of 18.1 times the average over the last 90 days, demand has been decreasing recently. TV executives can use this information to gauge interest levels in the show and make programming decisions accordingly. Executives can also analyze our data to determine the genres that resonate the most with the current audience and the ones that can acquire new subscribers to the SVOD service.
Acquisition Decisions: TV executives can use demand data to determine what type of content exhibits opportunities for acquisition or production. In this regard, "Star Wars Rebels" spiked in mid-February 2024 for the United States, further adding to the show's popularity. Executives can use this data to find other titles that are resonating with audiences, including shows that are similar to "Star Wars Rebels" in terms of genre and storyline, to acquire content that viewers will enjoy.
Distribution Decisions: TV executives can use Parrot Analytics data to inform distribution decisions. For example, the Parrot Pulse for "Star Wars Rebels" provides an independent measure of its global performance across six dimensions. TV executives can examine the top 10 global markets where the show is most in-demand over the last 30 days to find out which platforms they should target for distribution. It's worth noting that "Star Wars Rebels" outperforms the demand of the average TV show in each of these markets.
Franchisability: The spin-off potential or franchisability for "Star Wars Rebels" is outstanding, which means it has great potential to be developed into different franchises, making it a strategic asset for a streaming platform.
Reach and Subscriber Acquisition: TV executives can use data from Parrot to maximize the number of subscribers by buying the most in-demand titles. "Star Wars Rebels" has an exceptional reach, which indicates that it can attract new subscribers to any platform. TV executives can assess the value of exclusivity, retain customers with great catalog content like "Star Wars Rebels" and avoid cannibalization of audiences if the title is available on multiple services.
In conclusion, Parrot Analytics' demand data can be extremely valuable for TV executives when making critical content and acquisition decisions, distribution strategies or programming decisions. By examining the popularity, global performance, and audience demand of a show like "Star Wars Rebels," executives are equipped with valuable insights that allow them to make data-driven decisions that can maximize their success.
This is Star Wars Rebels's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Star Wars Rebels travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Star Wars Rebels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars Rebels, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 4:42 a.m. PST using demand analytics from Parrot Analytics for Star Wars Rebels in the United States. We provide our partners with comprehensive TV industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.