The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might be wondering how to use demand data to inform decisions about your content portfolio. As a case in point, let's consider the "Star Wars Rebels" TV series. By analyzing its demand data in the United States for August 2023, we can reveal meaningful insights into how and why it's performing so well, and how this information can guide strategic decision-making across several domains.
Demand data can be used to evaluate a show's worth and its contribution to a platform. In the case of "Star Wars Rebels", it has 26.2 times the audience demand of the average show in the United States, therefore, it is more valuable than many other TV shows. Demand for the show has been increasing recently. Therefore, this data can help in making informed content valuation decisions about its value to platforms and how it can contribute to the platform's revenue growth in the long run.
Programming and Acquisition Decisions:
Demand data can help in selecting the right show to acquire or produce based on opportunity and supply. As we see with the "Star Wars Rebels" TV series, its demand is outstanding, outperforming the average show demand in every market it has been measured. The show's audience demand increased in the United States by 81.9% in August 2023, which shows preferable patterns for acquisition or renewal.
In addition to programming acquisition, demand data can help in making distribution decisions for content. Since the United States has the outstanding audience demands, distributors can work towards improved marketing and promotion strategies to maintain and increase the show's demand in the United States. Also, by examining the top 10 global markets where "Star Wars Rebels" is most in-demand over the last 30 days, we see how distributors can prioritize which regions to focus on for distribution of the TV series.
Demand data can help in making content decisions that will satisfy and retain existing subscribers and attract new ones. The data for "Star Wars Rebels" shows that the show moved up in its rank by 199 spots during August in the U.S. This means that the show may be part of the cultural zeitgeist, increasing its relevance to an audience and broadening that audience for the show. Identifying what other content resonates with fans of "Star Wars Rebels" through affinity analysis also showcases the content preferences of the show’s existing audience, which can help in deciding which other shows the entertainment network can acquire or produce.
In conclusion, demand data provides valuable insights that entertainment executives across a variety of domains can use to inform their decision-making when it comes to content valuation, programming, acquisition, distribution, and content decisions. Based on our analysis of the "Star Wars Rebels" TV series, it is clear that demand data can help executives understand the success of their content across markets, identify opportunity markets for its distribution, and ultimately make strategic decisions that will positively impact their bottom line.
This is Star Wars Rebels's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Star Wars Rebels travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Star Wars Rebels is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars Rebels, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on Sept. 11, 2023, 10:23 p.m. PST using global tv demand metrics from Parrot Analytics for Star Wars Rebels in the United States. We provide our partners with far-reaching OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.