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Top New Series Premieres Q2 2021
We take a look at the most in-demand new series premieres of Q2 2021.
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The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you aspire to acquire, produce, program and distribute content that resonates with viewers. You need a competitive edge that informs smart investment decisions, strategic positioning, and guarantees a return on investment. This is why understanding audience demand is critical for business success. You want to know exactly how to leverage the content you have and the content you seek to acquire. This is where demand data comes in.
Take for example the Star Wars franchise, which has created a spin-off series called "The Bad Batch". Let's analyze its performance based on our demand metrics over the month of March 2024 in the United States. By looking at the audience demand for "Star Wars: The Bad Batch", with demand 28.2 times higher than the average show in the United States over the last 30 days, we can see that the audience demand for the show is outstanding, giving executives a clear indication of the show's potential. With 99.7% of all drama titles in the United States trailing behind "The Bad Batch" in terms of demand, content valuation on the show is high. This means that there is an opportunity for executives to leverage the show to attract a maximum number of subscribers or retain existing ones.
However, we also see a decrease of 12.6% in audience demand in the United States alone for the show over this time. This insight is important for you as you decide which titles to acquire and invest in from a demand perspective. You want titles that have consistent audience demand or to be prepared for demand fluctuations.
"The Bad Batch" is doing well internationally, as it outperforms the demand of the average TV show in each of the top 10 global markets where it is shown. Therefore, you can expect greater ROI by including these markets in international distribution plans or production decisions.
Our Parrot Pulse further shows the high scoring of "The Bad Batch" in the travelability, momentum, franchisability, and reach indices over the past month. Likewise, in the longevity index, it has also maintained its relatively high performance as compared to its performance over the last 30 days.
For an up-and-coming OTT or SVOD platform, understanding how to attract viewers is critical and using demand information to determine the viability of content for potential audiences can make a major difference. For talent agencies, understanding which talent will perform best in which genres, in which markets and why is vital. For TV production companies and studios, tracking demand for a show that is currently in production can help to identify aspects of the show that resonate more with audiences, and that can be exploited in upcoming seasons.
Demand data is also important for content distributors in understanding what to license and when. For linear networks or pay-TV networks that are grappling with an inability to retain subscribers, showcasing highly demanded titles that have a long-term audience can help them to cancel out churning subscribers, helping boost the long-term potential of the network.
In conclusion, parrot analytics is the solution you need for understanding demand data that enables strategic content valuation and investment decisions. Demand data can help you make decisions about acquisition, distribution, programming and production, whilst also providing insight into market trends, brand affinity, and genre trends that can ultimately lead to valuable content decisions.
This is Star Wars: The Bad Batch's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Star Wars: The Bad Batch travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Star Wars: The Bad Batch.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Star Wars: The Bad Batch from partners like Disney+.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Star Wars: The Bad Batch? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Star Wars: The Bad Batch. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Wars: The Bad Batch), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Wars: The Bad Batch, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Bad Batch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Star Wars: The Bad Batch also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Bad Batch, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Star Wars: The Bad Batch in the United States. We provide our partners with smart media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.
