The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can make informed content decisions by leveraging audience demand data. Parrot Analytics provides an independent measure of a show's global performance across dimensions such as travelability, longevity, momentum, franchisability, and reach. In this context, we can examine the case of "Stargate Origins" and see how audience demand data can help make informed content decisions.
The show has 3.5 times the audience demand of the average show in the United States over the last 30 days, and only 8.6% of all TV shows have this level of demand. However, demand for the show has been decreasing recently, as revealed by its demand of 3.7 times the average over the last 90 days. Through this information, you can assess the current value of the show and the direction in which it seems to be heading. This can help you to make informed forwarding-looking content valuation decisions.
While the show has good global demand, its travelability is merely okay, meaning international demand is not as high as it could be. This information helps with decisions on the right markets to target for the content. The high momentum and good longevity imply that the show has sustained demand and growth over time, making it a valuable asset with potential for further revenue generation. The poor franchisability indicates low potential for spin-off monetization. Hence, these metrics also help distinguish the show from other similar shows on the market and help with the decision on whether to invest in a spin-off or not.
In addition, tracking the show's performance on a rolling year basis can help you to assess its trajectory and compare its growth against other titles on the market. You can also use audience demand insights to make decisions related to content acquisition, distribution, and programming. For instance, you can examine audience demand data to determine the best time to release new content, the optimal pricing strategy, and whether your current programming line-up is attracting and retaining the right subscribers.
Moreover, understanding "Stargate Origins" audience's taste clusters and the types of shows they like enables informed content acquisition decisions in making bids for similar shows in the future. By examining the top 10 global markets where the show is in most demand over the last 30 days, you can monitor the show's performance and stay abreast of market changes. For example, you can track the show's demand over time and know when to release content in those markets to optimize demand.
Finally, understanding audience demand data on the show can help with pre-release marketing and ad campaigns by understanding the show's audience and crafting advertisements that are specifically targeted to address their interests and preferences. Thus, audience demand data can provide insights into the viewer's taste clusters and can be used to create cross-promotions or partnerships across talent and brands that resonate with them, which type of content can invite brand associations and partnerships with OTT services or talent agencies.
In summary, audience demand data can enable informed creative, business, and programming decisions. By leveraging Parrot Analytics' data insights on key dimensions like demand, travelability, momentum, reach, franchisability, and longevity, entertainment executives can make data-driven decisions that drive growth and lead to higher ROI.
This is Stargate Origins's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Stargate Origins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Stargate Command‘s Stargate Origins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Stargate Command and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stargate Origins, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been renewed on Nov. 30, 2023, 1:01 p.m. PST using demand analytics from Parrot Analytics for Stargate Origins in the United States. We provide our partners with extensive entertainment industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.