The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive deciding which new TV series to produce or acquire, examining audience demand for a title is crucial to understanding its potential value. Using demand data, Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform or in any region. For example, in the case of "Starstruck," analyzing its audience demand data in the United States over the last 30 days reveals that it has 4.1 times the demand of the average show in the country during this period. When compared to its demand over the last 90 days, demand for the show has increased recently. Assessing audience demand over different time periods can help executives identify trends in audience interest and movements up or down in rankings.
Knowing a show's audience demand in different regions can be used to estimate how much revenue a show could generate for a platform. The Parrot Pulse for "Starstruck" indicates that whilst its worldwide audience demand across all platforms is okay, the show's travelability is also okay, meaning there is potential for it to travel and perform well in other markets. Furthermore, twelve months of audience demand data indicates the show peaked at 7.3 times the average over the course of the entire year compared to 7.0 times the average in the last 30 days, which shows the show's consistency in maintaining its audience.
Aside from content valuation, audience demand data can help executives make informed decisions related to distribution. By using data to determine which regions a show is likely to perform well in, executives can either prioritize marketing and distribution efforts in said regions or license the content to third-party distributors in those markets. In the case of "Starstruck," its demand data shows strong fanbases in the UK, US, Australia and various European countries, indicating potentially lucrative opportunities for distribution in these regions.
Finally, audience demand data can also inform programming decisions. Through examining the audience's interests, content creators can curate programming that resonates with the demographic they are targeting, maximizing engagement. "Starstruck" fans also enjoy other comedy titles such as "Only Murders in the Building," "Taskmaster," "The Great British Sewing Bee," "Rick and Morty," among others.
In conclusion, entertainment executives at various types of companies can benefit from using audience demand data to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system can provide executives with the dollar value contribution of any title to any platform in any region. As an entertainment executive, knowing the value of your content and the audience's interests is critical in today's constantly evolving industry.
Starstruck's travelability to the United States in the last 30 days is 69%, which means that the audience demand for Starstruck is 69% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Starstruck travels internationally.
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Acquire the best shows from partners such as BBC Three to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Starstruck), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Three by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Starstruck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Starstruck, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 4:32 p.m. PST using tv demand metrics from Parrot Analytics for Starstruck in the United States. We provide our partners with meaningful television industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.