The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an OTT platform executive or content distributor working in the United States? Consider taking a closer look at Steven Universe, with its exceptional audience demand figures that are 37.9 times higher than the average show in the United States over the previous 30 days. Such audience demand data is valuable in ascertaining the show’s content valuation, supporting the decision-making process about acquisition, distribution, and programming.
Parrot Analytics' content valuation system, operating on the principles of demand data, can help determine how much to spend on content, detect the dollar value contribution of any title, and navigate the market by gauging demand performance. This system is powered by global content demand and supply, making it useful for marketplaces worldwide and using travelability to assess global appeal.
Are you an entertainment talent agency? Then consider an assessment of the series to identify the demographics of its dedicated fan base and tailor specific advertisements, keeping in mind that parents prefer this series for younger kids.
On the linear network or pay TV network side, you could run show segments that allow viewers to express their interest in the show, which would support content acquisition, development, and relationships with the fans.
Want to know where a show works best? Concerned about franchise viability? Desire to know how well a show holds up one year after airing? Or which platforms showcase the title? Parrot Analytics' demand data offers solutions through its six-measurement system.
During August in 2023, demand for Steven Universe in the United States moved up five rankings to #17 and is an exceptional performer in the drama genre, with higher demand than 99.9% of all drama titles. During the previous 30 days, the exceptional audience demand increased in the United States by 10.3%. Additionally, audience demand across all platforms is outstanding, with travelability, longevity, momentum, franchisability, and reach also marking the title as exceptional.
Comparing the performance of "Steven Universe" on a 1-year rolling basis vs the previous 30 days shows that the title's demand has been increasing in recent times. According to the top ten global markets, the title's demand performance is outstanding, and even in markets where it is not outstanding, it continues to deliver significantly higher demand than the average show.
Thus, using demand data, you can determine, for example, the baseline value of a title, calculate the ROI a specific title will bring for any given platform, evaluate a TV series' ability to drive subscriptions and reduce churn, estimate the value of exclusivity or optimise your marketing campaign ahead of premiere. In addition, you can map local whitescapes to acquire content that exhibits opportunities, promote subscriber acquisition and retention, and determine the ideal release strategy and pricing.
This is Steven Universe's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Steven Universe travels internationally.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Steven Universe), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Steven Universe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Steven Universe, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Sept. 4, 2023, 2:01 p.m. PST using tv demand data from Parrot Analytics for Steven Universe in the United States. We provide our partners with far-reaching TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.