The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For an entertainment executive working at an SVOD platform looking for content to keep their viewers engaged, "Summer Camp Island" could be an excellent addition to their library. The series has an audience demand value that is 10.1 times greater than the average show in the United States during the past 30 days. This level of demand is not common, with only 2.7% of shows achieving this level of popularity. The show’s performance has been improving recently, with its demand increasing in the past 30 days. This increased demand also peaked in late February 2024 in the United States.
Content valuation is an essential factor for any OTT or SVOD platform to determine the profitability of acquiring or producing a new show. Parrot Analytics' content valuation system can be powered by global content demand and supply. Therefore, demand data could be used to estimate the show's value, assess a TV series' ability to drive subscriptions and mitigate churn.
"Summer Camp Island" ranks at the 96.2th percentile in the family genre in February, implying it has higher demand than 96.2% of all family titles in the United States. For those viewers who like "Summer Camp Island", other shows like "The Loud House", "Bob's Burgers", and "Star Trek: The Next Generation" are also popular, which recommends other shows to the audience that can increase engagement and help mitigate churn. Demographic data and preferences can further be used to identify taste clusters and develop an optimal content strategy.
Additionally, entertainment executives working at a content distributor, television network, or pay-TV network can also leverage demand data to inform acquisition decisions and programming decisions. By examining the top 10 global markets where "Summer Camp Island" is most in-demand over the last 30 days, it can help determine its international appeal relative to its home market. For instance, the United States is "Summer Camp Island's" number one market globally, followed by China, which is a promising indication of the show's potential for global expansion and success.
Moreover, entertainment executives can use momentum, one of the six dimensions of Parrot Pulse, to keep track of the pace of "Summer Camp Island's" growth. Franchisability, which rates the spin-off potential, could be another invaluable tool for content executives at a studio interested in monetizing the show's IP through possible spin-offs. Finally, uninspiring markets like Romania could become exciting ones by optimizing marketing campaigns, pricing strategy, and better distribution methods, thus uncovering under-monetized titles.
In conclusion, for any OTT or SVOD platform, studio, or TV network looking to make informed content decisions or acquisition decisions, demand data powered by Parrot Analytics could be a vital tool in the decision-making process. It provides answers to questions like how to value IP globally, content valuation, optimal release strategy and pricing, and valuable insights into the show's performance and its fans' preferences. Demand data can facilitate better content strategy planning, help retain customers, stay ahead of the competition and generate better long-term profitability for any platform.
This is Summer Camp Island's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Summer Camp Island travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Summer Camp Island, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:54 p.m. PST using tv demand content analytics from Parrot Analytics for Summer Camp Island in the United States. We provide our partners with far-reaching television industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.