The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can serve as a powerful tool for entertainment executives across all fields, from programming and acquisition to distribution and financing. Here are some of the ways Parrot Analytics demand data on "Supergirl" can provide insights into strategic decision making.
- Content Valuation: Using Parrot Analytics' content valuation system, executives can evaluate the dollar value contribution of any title, to any platform, in any region. Based on the data for "Supergirl," it is clear that this show is highly valuable, with 19.8 times the audience demand of the average show in the United States over the last 30 days. Its ranking reveals that the show is exceptional, with outstanding audience demand across all platforms and excellent performance in terms of travelability, longevity, momentum, franchisability, and reach.
- Acquisition: With 19.8 times the audience demand of the average show in the United States over the last 30 days, it is clear that "Supergirl" would be an excellent acquisition choice for any platform looking to increase its audience and grow its subscriber base. Its high demand and positive audience reaction make it a valuable asset for any streaming service or TV network.
- Programming: "Supergirl" has a notable presence in the drama genre, with demand ranking higher than 99.3% of all drama titles in the United States. Studying the other shows that fans of "Supergirl" like, such as "DC's Legends Of Tomorrow" and "NCIS", could offer useful insights when deciding how to schedule programming blocks or airing times and enhance viewer retention rates.
- Distribution: By examining the top 10 global markets where "Supergirl" is most in-demand, executives can determine where to focus their distribution efforts and forgo unnecessary distribution costs in markets where "Supergirl" is less popular. Examining the data for "Supergirl" reveals that the show's primary market is the United States; however, other countries like Germany, the United Kingdom, and France show excellent audience demand.
- Financing: Finally, evaluating the popularity of "Supergirl" using audience demand data can provide insights into its potential earnings in the future. With outstanding demand data across the world, executives can negotiate for better contracts and partnerships. Demand data could also help identify similar formats or genres that are currently popular across various regions, offering opportunities for financing TV projects that could be in high demand.
By analyzing demand data for "Supergirl," entertainment executives can make better-informed decisions across various departments like programming, acquisition, distribution, financing, and content valuation. Parrot Analytics' demand data provides a comprehensive view of audience interest and demand, aiding executives in maximizing returns and growth.
This is Supergirl's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Supergirl travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Supergirl), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Supergirl, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supergirl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supergirl, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Nov. 27, 2023, 1:03 p.m. PST using analytics from Parrot Analytics for Supergirl in the United States. We provide our partners with meaningful TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.