The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you're in for a treat with "Superman & Lois", which boasts outstanding demand in the United States, with 15.2 times the audience demand of the average show over the last 30 days. This data is helpful for content valuation, as it can be used to determine the dollar value contribution of a title to any platform in any region. This means that it's an excellent addition to any streaming platform that wants to increase its value proposition and retain their current audience.
The unique combination of being a working parent and a superhero, as well as the skilled actors, Tyler Hoechlin and Elizabeth Tulloch, make this show popular among audiences in the US that are attracted to drama and sci-fi genre shows. The fact that the show's demand remains outstanding in the United States, despite its slight dip in February, highlights its strong potential to drive subscriber acquisition or retention for any SVOD platform.
"Superman & Lois" has global appeal, with its audience demand in various markets outperforming the average TV show. For instance, the show has achieved outstanding performance in Germany, China, Brazil, France, Canada, the United Kingdom, Bulgaria, and Australia. This type of information helps executives make informed distribution and acquisition decisions that maximize the global revenue potential of a TV series.
The Parrot Pulse report provides further directions on areas that entertainment executives should consider when looking to make informed decisions about "Superman & Lois" and other shows. For instance, its outstanding travelability shows that there's an opportunity for this show to have global appeal, so it aligns well with an OTT platform or a linear network that is willing to expand its reach. The report also highlights its fantastic momentum, longevity, and franchisability, which mean it's likely to maintain its audience demand and inspire spin-off shows.
Overall, the data provided by Parrot Analytics on "Superman & Lois" offers executives valuable insight for strategic decisions around content valuation, acquisition, distribution, and programming. By understanding trends in audience demand data, they can optimize their content strategies, expand their global appeal, and drive engagement within their subscriber base.
This is Superman & Lois's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Superman & Lois travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Superman & Lois is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman & Lois, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 7:42 a.m. PST using global demand metrics from Parrot Analytics for Superman & Lois in the United States. We provide our partners with meaningful television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.