The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data provided by Parrot Analytics to inform content, acquisition, distribution, and programming decisions. In the case of "Swagger" in February 2024 in the United States, demand data can provide valuable insights to help you make informed decisions about the series.
First, you can use demand data to estimate the value of the series to your platform. By analyzing the demand for the show, you can determine how much the series is worth and how it contributes to your platform's revenue. Additionally, you can determine the baseline value of the title and estimate its value as a strategic asset to your platform.
Second, demand data can help you assess the show's ability to retain subscribers, acquire new subscribers, and mitigate churn. By analyzing the demand for the series and the shows that fans of "Swagger" also like, you can determine which titles to buy to keep your current audience happy while also attracting new subscribers to your platform.
Third, you can use demand data to optimize your release strategy and pricing. By analyzing the demand for the show and examining the top 10 global markets where "Swagger" is most in-demand, you can determine when and how to release the series to maximize its impact and reach.
Fourth, you can use demand data to inform your pre-release marketing efforts. By analyzing the show's demand and the taste clusters of its current audience, you can optimize your marketing campaign ahead of the premiere to reach the right audience and generate buzz.
Finally, you can use the various dimensions of demand, including longevity, momentum, travelability, reach, and franchisability, to assess the global performance and potential of "Swagger." By examining the demand for the show on a 1-year rolling basis versus the last 30 days, you can also identify trends and insights into its increasing popularity.
Overall, demand data can provide valuable insights and metrics to help you make more informed decisions about content, acquisition, distribution, and programming. In the case of "Swagger," analyzing its demand and its relationship to content valuation can help you estimate its worth, optimize its performance, and maximize its value to your platform.
This is Swagger's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Swagger travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Swagger), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Swagger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swagger, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 8:29 a.m. PST using tv demand content analytics from Parrot Analytics for Swagger in the United States. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.