The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed decisions related to content valuation, acquisition, distribution, and programming. Let's take a look at how demand data for "Sword Art Online" can help us make better decisions.
One of the key applications of demand data is to determine the value of content. For instance, using demand data, you can calculate the dollar value contribution of "Sword Art Online" to any platform in the United States. The show has 4.6 times the audience demand of the average show in the United States over the last 30 days, which is a good indicator of its value. You can also evaluate how much the show can contribute to your catalog's performance using consumer demand data that will help you make content-related decisions.
Furthermore, demand data enables you to understand the global appeal and popularity of a show. For instance, "Sword Art Online" has higher demand than 87.2% of all adventure titles in the United States. International demand can be quantified using travelability, which measures the international demand of a show compared to its home market. "Sword Art Online" had 78% of its demand coming from Japan. This statistic can help you better understand which markets to target for distribution or acquisition of the show.
Demand data can also help you with programming decisions by providing insights into audience preferences and trends. For instance, the Parrot Pulse for "Sword Art Online" indicates that the show's momentum, the pace of growth, is good, while its travelability is okay. You can use this information to gauge the popularity of the show, how well it is holding up over time, and what content to acquire or produce to support global expansion.
Demand data also provides insights into retention and acquisition of subscribers. You can determine which titles to acquire or produce to keep your subscribers happy or to attract new subscribers by looking at the audience affinity for "Sword Art Online" and shows with similar demand.
Finally, demand data can help you make acquisition and distribution decisions. For example, you can evaluate the value of "Sword Art Online" to other streaming platforms in the United States, their ability to contribute to a platform's catalog, and which platforms to target for distribution of this title.
In conclusion, demand data from Parrot Analytics can be used by entertainment executives to make more informed content-related decisions, both in terms of content valuation, acquisition, distribution, and programming. As shown through the analysis of "Sword Art Online," this data can provide insights into audience preferences, global appeal, retention and acquisition of subscribers, and value to other platforms.
Sword Art Online's travelability to the United States in the last 30 days is 75%, which means that the audience demand for Sword Art Online is 75% of the demand in its country of origin, Japan. Click through to another market to discover how well Sword Art Online travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sword Art Online, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Sword Art Online in the United States. We provide our partners with deep television series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.