The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, "Tacoma Fd" is an excellent example of how demand data can be used to inform decisions related to content valuation, acquisition, programming, and distribution. Here are some of the ways demand data can be used based on the analysis of "Tacoma Fd" for the month of January 2024 in the United States:
1. Content valuation: Demand data can be used to estimate the value of a TV series. With 31.5 times the audience demand of the average show in the United States over the last 30 days, demand for "Tacoma Fd" is outstanding. This indicates that the show has significant value to any platform that airs it.
2. Acquisition decisions: When considering which titles to acquire, executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. "Tacoma Fd" has higher demand than 99.7% of all comedy titles in the United States, making it a solid contender for acquisition.
3. Programming decisions: Demand data can help executives identify trends in audience tastes and preferences. For example, fans of "Tacoma Fd" also like "What We Do In The Shadows", "Rick And Morty", and "South Park", which suggests that comedy with a unique twist is in high demand. Thus executives could create more content within this genre for their networks.
4. Distribution decisions: By examining the top 10 global markets where "Tacoma Fd" is most in-demand, executives can identify markets where this show has high demand and should be distributed to.
5. Valuing content for another streaming platform: Demand data can be used to determine how much a TV show would be worth to another streaming platform. Since "Tacoma Fd" has 31.5 times the audience demand of the average show in the United States over the last 30 days, it can be valued accordingly in the market.
Overall, demand data is a powerful tool that executives can leverage to assess and analyze a show's appeal in the marketplace. From estimating content value to identifying trends in audience tastes, demand data helps executives make informed and data-driven decisions. Therefore, using Parrot Analytics demand data will result in effective strategic decision-making for advertising & program promotion, ratings forecasting, development and production and much more.
This is Tacoma Fd's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tacoma Fd travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s Tacoma Fd is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tacoma Fd, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Feb. 27, 2024, 1:04 p.m. PST using tv demand datasets from Parrot Analytics for Tacoma Fd in the United States. We provide our partners with far-reaching OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.