The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make data-driven content decisions? Parrot Analytics offers a variety of data-driven services to help guide your strategy. By analyzing audience demand, we help executives identify market trends and predict the popularity of specific pieces of content. Let's take a closer look at the example of "Tacoma Fd" to see how demand data can be used to inform content decisions:
- Content Valuation: Parrot Analytics content valuation system uses demand data to provide an economic valuation of content for any platform, in any region. By assessing a show's demand levels compared to the average title, executives can better understand the value of content and predict its commercial success. "Tacoma Fd" has maintained outstanding levels of demand, with 26.7 times more audience demand than the average show over the last 30 days in the US, proving to be a highly valued acquisition for any streaming service.
- Acquisition: Parrot Analytics' demand-powered solutions offer insights on potential content acquisitions with high audience demand. The demand for "Tacoma Fd" has spiked in the US market in mid-March 2024, making it an attractive acquisition proposition. Further, "Tacoma Fd" is performing above average across all top 10 global markets, proving that this show has global appeal. Therefore, it could have a high potential to drive acquisition and growth for any platform willing to add it to their catalog.
- Programming: The significant drop in rank experienced by "Tacoma Fd" in March 2024 indicates that the program's popularity may be waning relative to its previous popularity. Production companies or SVOD platform executives can use this data to consider different strategies such as optimizing the release schedule or pre-release marketing strategy. Additionally, the demand of similar titles among the interest group can guide programming decisions. "Tacoma Fd" fans are interested in shows like "True Detective" and "Fear The Walking Dead" indicating that programming executives could use these insights to inform their selection of content to program alongside "Tacoma Fd".
- Distribution: Understanding demand by region plays a significant role in making more informed content distribution decisions. "Tacoma Fd" is highly in-demand in the US, UK, Australia and Canada, which indicates strong potential for distribution in these markets. In contrast, Romania, Netherlands, Sweden, and France present opportunities for growth. By mapping out local whitespaces and discovering new markets for content, executives can significantly increase a title's global demand.
Parrot Analytics' demand-driven solutions provide executives with valuable insights into market trends, potential acquisitions, programming decisions, and distribution strategies. By understanding the demand for specific content, entertainment executives can make informed and strategic decisions that maximize the commercial success of their titles.
This is Tacoma Fd's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tacoma Fd travels internationally.
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Acquire the best shows from partners such as truTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tacoma Fd), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular truTV‘s Tacoma Fd is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for truTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tacoma Fd, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Tacoma Fd in the United States. We provide our partners with deep SVOD insight to help them drive better and more informed content sales strategies. Contact us today to find out more.