The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in TV content decisions, demand data can offer valuable insights into content valuation and its potential profitability. In the case of "Tales From The Crypt," the show has been performing well over the past 30 days, with an audience demand of 3.7 times the average show in the United States, which suggests that it has good potential in this market. However, demand for the show has been declining recently, indicating that executives should consider other factors for long-term profitability.
Looking at the demand data, executives can also determine what other content their audience is gravitating towards. For example, other shows that viewers of "Tales From The Crypt" are interested in include "Creepshow," "American Pickers," and "Family Guy." By analyzing these related titles, they might gain a better understanding of what sort of content they can acquire or produce that will resonate with their audience.
Executives can also determine where their content is in-demand by examining the top 10 global markets, including the show's home market. In "Tales From The Crypt"'s case, the United States is the number one market globally, followed by Spain. Therefore, executives might consider investing in marketing campaigns that specifically target these markets as well as considering whether to pursue acquiring or producing localized content that resonates with local audiences.
Another way to use demand data is to inform both pre and post-release marketing campaigns. In this case, demand data can help executives optimize their marketing strategies to appeal to the target audience and maximize reach and impact. The same data can be used to inform programming decisions given it provides some context about audience preferences. Executives can use such insights from demand data to decide which titles to acquire or produce to attract new subscribers or retain their existing customer base.
Additionally, demand data can be used to inform platform-specific marginal revenue contributions, which means executives can estimate the return on investment for specific titles on any given platform and decide on the different investment options available.
In conclusion, demand data, such as that provided by Parrot Analytics, is a valuable tool that entertainment executives can use to make informed content acquisition, distribution, and programming decisions. The demand data for "Tales From The Crypt" presented earlier can be analyzed to determine the show's market potential, profitability, audience preferences, and related content, which will help executives make more informed entertainment decisions.
This is Tales From The Crypt's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tales From The Crypt travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tales From The Crypt, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Tales From The Crypt in the United States. We provide our partners with far-reaching media industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.