The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive with access to Parrot Analytics' demand data, you can use the data points gathered from "Tales Of The Jedi" to make strategic decisions regarding content valuation, distribution, and programming in the United States.
Firstly, content valuation: as a TV executive, you can estimate the dollar value contribution of "Tales Of The Jedi" to your platform with the help of demand data. You could determine how much this show is worth to your platform, how much of its value is being driven by demand for a particular star or storyline, and how the show's value may change over time. In this case, the demand data indicates that "Tales Of The Jedi" has been gaining popularity recently but experienced a drop in rank during March. The show's reach in the United States is okay, but there is a positive spike in late March demand. Although it is doing well globally, interest is showing signs of decreasing popularity in the United States, according to the Parrot Pulse.
Secondly, distribution: demand data can inform you on which platforms "Tales Of The Jedi" performs well and which platforms to target for further distribution. In the case of "Tales Of The Jedi", you could target streaming platforms popular in the top 10 global markets where the show is most in-demand, such as Russia, China, Romania, Brazil, Ukraine, the United Kingdom, Italy, and Spain, to maximize the show's global appeal.
Thirdly, programming: demand data for "Tales Of The Jedi" reveals the trending tastes and preferences of audiences in the United States, indicating how your programming can be optimized to cater to those tastes. This show belongs to the drama genre and is doing well in comparison to the other dramas in the United States.
Fourthly, acquisition: content purchase decisions can be informed by incorporating demand data into the evaluation process. The title appears to have franchise or spin-off potential which could add value to a wider licensing deal or MAU quotas on a streaming platform catalogue or scheduling line-up. Similarly, titles where demand is trending downwards may not be the wisest content acquisition choices.
Lastly, since demand is linked to content's value, it is important to use demand data to assess the quality of the properties available, which can lead to better decision making when it comes to content selection, investing in content, or identifying profitable opportunities, depending on a business's specific goals.
This is Tales Of The Jedi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tales Of The Jedi travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tales Of The Jedi, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Tales Of The Jedi in the United States. We provide our partners with meaningful media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.