The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has been instrumental in helping entertainment executives make more informed decisions about content. Let's take the example of "Tangled: The Series," which has been analyzed for the month of March 2024 in the United States. Here's how demand data can help with various content-related decisions:
### Content Valuation
Content valuation is all about answering questions like "how much is my show worth?" This is where demand data can be particularly valuable. As we can see from the data, "Tangled: The Series" has had an outstanding demand. Its demand has been 9.7 times the audience demand of the average show in the United States over the last 30 days, which is a remarkable achievement. Such high demand is not prevalent across all TV shows, which shows that demand would be one of the factors to consider when valuing content.
### Programming Decisions
Programming decisions are about deciding what content to put on your platform and at what time. Demand data can be used to understand the preferences of the audience. For example, we can see that fans of "Tangled: The Series" also like "PJ Masks," "PAW Patrol," "Wild Kratts," and others. Knowing this information, an executive can decide to schedule those shows along with "Tangled," creating a programming strategy to build the audience.
### Distribution Decisions
Distribution decisions involve deciding where to distribute your content. Knowing where your content is in demand can help you make more informed distribution decisions. For example, the data shows that Tangled's number one market globally is the United States, followed by the Netherlands, where the demand is good. This suggests that targeting these markets could help increase the audience's demand for the series.
### Acquisition Decisions
Acquisition decisions involve deciding what content to invest in, whether by production or acquisition. Knowing demand data can address questions like "what type (s) of content exhibit opportunity for acquisition or production?" Knowing the demand of a particular genre can help with the selection of acquiring or developing new projects. For example, the data shows that "Tangled: The Series" is at the 96.0th percentile in the comedy genre in the US, indicating that comedy series could be a potentially lucrative choice to invest in.
Using demand data can also help measure the potential return on investments through content valuation. In the case of "Tangled: The Series," we see that demand for the series has been increasing in the last 30 days, and this indicates that the popularity of the show is on an upward trend, which could translate to a higher value of the show in the long run.
In conclusion, demand data provides comprehensive and insightful information that is valuable in making informed strategic decisions in the rapidly evolving entertainment industry.
This is Tangled: The Series's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tangled: The Series travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Disney Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Tangled: The Series.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Tangled: The Series from partners like Disney Channel.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Tangled: The Series? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Tangled: The Series. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tangled: The Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Channel by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tangled: The Series, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Tangled: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tangled: The Series, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Tangled: The Series in the United States. We provide our partners with essential OTT analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.