The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV production company, you can leverage demand data to make better decisions about content development and production. Looking at the performance of "Tayo The Little Bus" in the United States in March 2024, audience demand for the show has been outstanding, with 11.7 times the demand of the average show in the US over the last 30 days. This demand data can be used to make content valuation decisions, such as determining how much the series is worth on the market and how much revenue it generates for the platform.
One way to leverage demand data is to examine the show's rank in the United States, which has increased by 145 spots during March. You can use this information to understand the show's potential to attract more audiences, develop more content, and gather more popularity. You can also evaluate the regional demand for the show to determine whether it has the potential to be popular in other markets. "Tayo The Little Bus" increased in popularity in late March, indicating the potential for the show to continue to rise in popularity.
Additionally, understanding the show's performance compared to other titles in its genre can give you insight into the content your platform should prioritize. For instance, "Tayo The Little Bus" ranks at the 96.9th percentile in the comedy genre in March, indicating that it has higher demand than 96.9% of all comedy titles in the US. Using this information, you can make better decisions about content acquisition and production, optimize release strategies and pricing, and identify opportunities to monetize IP through spin-offs and franchises.
Furthermore, examining demand data from other countries can provide you with global insights about the show, such as its travelability. For instance, the demand for "Tayo The Little Bus" in the United States was 206% of the demand in its country of origin, South Korea. This data shows that the series has international potential, which can help you decide on distribution decisions, such as which platforms to target for distribution of the content. You can also use this information to compare the show against other titles and evaluate its performance in different global markets.
Understanding the show's momentum and longevity can help you make decisions about content acquisition and production. In the case of "Tayo The Little Bus," its momentum is outstanding, indicating high growth potential, while its longevity is outstanding indicating the show maintains its demand well over time. This information can help you make more informed decisions about whether to produce additional seasons, spin-offs, or franchises.
Finally, analyzing the top 10 global markets where the show is most in-demand over the last 30 days can provide you with insight on how to maximize your content investment. For "Tayo The Little Bus," Indonesia is its number one market globally, with the show achieving outstanding audience demand of 11.7 times demand compared to the average show in Indonesia. Other markets with good demand include India, Malaysia, Philippines, Pakistan, Germany, Nigeria, and the United Kingdom. You can use this information to develop an optimal global content strategy, allocate funds to maximize future content investments, and increase your content's reach and global appeal.
In conclusion, analyzing the demand of TV shows like "Tayo The Little Bus" can provide valuable insights for entertainment executives working in any part of the industry. The utilization of Parrot Analytics content valuation system, which is powered by global content demand and supply and can be used to determine the content's worth, ROI, sustain demand, and target platforms, will aid in making better content acquisition, distribution, programming, and production decisions.
Tayo The Little Bus's travelability to the United States in the last 30 days is 214%, which means that the audience demand for Tayo The Little Bus is 214% of the demand in its country of origin, South Korea. Click through to another market to discover how well Tayo The Little Bus travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular EBS‘s Tayo The Little Bus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for EBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tayo The Little Bus, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Tayo The Little Bus in the United States. We provide our partners with valuable OTT expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.