The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or SVOD platform executive, demand data can be used to make informed acquisition and distribution decisions for a show like "Team Umizoomi". The demand data presented reveals that the show is highly in-demand, with 11.4 times the audience demand of the average show in the United States over the last 30 days. It also achieved the peak rank of #622 in the United States, which indicates its overall popularity.
One way demand data can be used for content valuation is to understand the dollar value contribution of the show to the platform, which can help determine how much to spend on content. For instance, Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title, to any platform, in any region. An economic valuation system powered by global content demand and supply, it can reveal the baseline value of a title and assess its ability to drive subscriptions and mitigate churn.
As an entertainment agency or TV production company executive, demand data can be used for programming decisions around "Team Umizoomi". For example, by understanding the top 10 global markets where "Team Umizoomi" is most in-demand, one can tailor a marketing campaign or release strategy to target these regions. In this case, the United States is its number one market globally, with outstanding audience demand.
As a linear network executive or pay TV network executive, understanding the travelability dimension can help with programming decisions. Travelability measures a show's international demand relative to its home market. In the case of "Team Umizoomi", its travelability is good, which indicates that the show has potential for international distribution.
Finally, as a content distributor, understanding the show's momentum and longevity can help with content decisions. Momentum measures the pace of growth, and the show's momentum is good, while longevity measures how well audience demand is maintained over time, and for "Team Umizoomi", this is also good. Both of these factors can indicate the show's potential for continued popularity and engagement among its audience.
This is Team Umizoomi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Team Umizoomi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nick Jr.‘s Team Umizoomi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Team Umizoomi, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:02 p.m. PST using global television demand data from Parrot Analytics for Team Umizoomi in the United States. We provide our partners with far-reaching television series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.