The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, examining demand data for a show like "Teenage Mutant Ninja Turtles" can provide valuable insights into content valuation, potential franchise opportunities, and international travelability.
One of the key takeaways for content valuation is that demand data can reveal how much a show is currently worth. Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. By analyzing demand for "Teenage Mutant Ninja Turtles," executives can determine the show's current value to their platform or company.
Demand data also provides insight into the potential for franchise opportunities. For example, the Franchisability dimension of the Parrot Pulse indicates that "Teenage Mutant Ninja Turtles" has good spin-off potential. Understanding this aspect of a show's popularity is crucial for executives who want to capitalize on potential brand extensions and merchandising opportunities.
Another way that demand data can aid in strategic decision making is through international travelability. With outstanding demand in the United States and strong demand in Canada, Russia, and Europe, executives could use this data to consider expanding the show's global reach. By analyzing the show's popularity in different markets, executives can determine which areas may require additional advertising or coverage to grow its audience.
Furthermore, demand data can help in subscriber acquisition and retention. Executives can use data on which titles should be acquired to keep current subscribers happy, as well as which titles will attract new subscribers. In the case of "Teenage Mutant Ninja Turtles," it has a strong history with a devoted fanbase, which may make it an attractive acquisition for executives looking to target fans of the original series.
Lastly, demand data can be used to inform programming decisions. For example, executives can examine the top 10 global markets where "Teenage Mutant Ninja Turtles" is most in-demand to determine which types of programming may be successful in those regions.
Overall, demand data can provide entertainment executives with a valuable tool for making strategic content, acquisition, distribution, and programming decisions. "Teenage Mutant Ninja Turtles" is just one example of how demand data can illuminate a show's domestic and global appeal, helping executives to make informed decisions that will ultimately impact their bottom line.
This is Teenage Mutant Ninja Turtles's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Teenage Mutant Ninja Turtles travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Teenage Mutant Ninja Turtles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teenage Mutant Ninja Turtles, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Teenage Mutant Ninja Turtles in the United States. We provide our partners with essential TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.