The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to cater to the interests of your target audience, while keeping an eye on the competition. One valuable tool to help you make informed decisions is demand data, which can reveal insights into consumer preference, engagement, and market trends.
Looking at "That's Delicious" as an example, demand data can provide answers to the following questions:
1. How has the demand for the show been trending over time?
Demand for "That's Delicious" has been increasing within the past 30 days in the US, which indicates a growing interest in the show. By examining the demand data over a longer period, a show's momentum and longevity can be evaluated, which can inform decisions regarding financing, marketing, and other strategic moves.
2. What is the show's relative performance compared to other shows in the same genre and market?
The demand data shows that "That's Delicious" has a high demand within the reality genre in the US, outperforming 93.2% of other reality titles. This indicates that it could be a strategic asset to a platform, or that similar programming could be developed to attract similar audiences.
3. How can the demand data indicate the show's potential success in other markets?
By examining the top global markets where "That's Delicious" is most in-demand, we can see that the show has audience interest in those territories. By comparing demand across different markets, we can infer the show's travelability and make strategic moves to maximize investment in those territories.
4. How can the demand data help in programming decisions for a platform, and inform acquisition and distribution decisions?
Demand data can help platforms and networks to evaluate the value of a show and determine how much to spend on content. Through the demand data, we can estimate the ROI a specific title could bring to a given platform, assuring whether it would be a good investment or not. Besides, it can inform our decisions regarding acquisitions, through competitive benchmarking and mapping local whitespace markets. Furthermore, it can help platforms with subscriber retention by determining which titles to buy to keep current customers happy, and subscriber acquisition, by identifying shows that can attract new audiences.
5. How can the demand data help in content valuations?
Demand data can be leveraged to inform content valuations by revealing the monetary value of a title to a given platform or network in different regions, its ability to drive subscriptions and mitigate churn, and its contribution to a platform's bottom line. Additionally, we can use demand data to estimate the cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity.
In conclusion, the demand data provides a valuable tool for entertainment executives to identify market trends, inform strategic decisions, and evaluate the value of content. By using demand data in their decision-making processes, these executives can make more informed and data-driven moves, which could ultimately lead to a more successful and profitable business.
This is That's Delicious's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well That's Delicious travels internationally.
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Acquire the best shows from partners such as Viceland to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. That's Delicious), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Viceland‘s That's Delicious is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Viceland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for That's Delicious, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:43 p.m. PST using global television demand data from Parrot Analytics for That's Delicious in the United States. We provide our partners with comprehensive media industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.