The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed content decisions. For instance, the demand data on "The Addams Family" for January 2024 in the United States showed audience demand for the show to be outstanding. Compared to the average show in the United States for the last 30 days, "The Addams Family" had a demand that was 9.9 times higher, with only 2.7% of all TV shows having this level of demand. This information shows that the show could be a valuable asset to any streaming platform.
Demand data can be used in content valuation to reveal the dollar value contribution of any title to any platform in any region. Entertainment executives can use demand data to determine how much their content is worth to another streaming platform. They can also calculate the ROI a specific title will bring for any given platform.
With demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. Entertainment executives can use this data to make more informed acquisition decisions as well as programming decisions.
The data also enables a TV executive to benchmark the competition by comparing the performance of their shows with other titles available on the market. With this information, they can determine which platform to target for distribution of their content.
Entertainment executives can leverage demand data in pre-release marketing to optimize their marketing campaigns ahead of the premiere. The executives can identify the best talent to partner with, expanding their audience and helping them to acquire or retain subscribers.
Finally, demand data can also be used to determine the travelability, franchisability, momentum and reach of a show in different global markets. This information can help executives tailor their distribution decisions to capitalize on markets with the highest demand.
The demand data on "The Addams Family" for January 2024 in the United States shows the show to have outstanding audience demand. While the show's demand has been decreasing recently, it still outperforms the demand of the average TV show in its top ten global markets. This information is valuable to entertainment executives as it can help them make informed content, acquisition, and distribution decisions.
This is The Addams Family's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Addams Family travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Addams Family is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Addams Family, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on Feb. 28, 2024, 1:01 p.m. PST using global demand metrics from Parrot Analytics for The Addams Family in the United States. We provide our partners with far-reaching media industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.