The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT or SVOD platform, using demand data is crucial for making informed content decisions. Market intelligence helps in assessing the value of content and estimates the ROI for specific titles. By using Parrot Analytics' content valuation system, you can reveal the dollar value contribution of any title, to any platform, in any region. "The Apprentice" is an example of a show that needs to be assessed on its demand data to reveal its value proposition.
Firstly, content valuation, is based on region-specific audience data, and using demand data, the value of "The Apprentice" can be determined. This TV series has 3.6 times the audience demand of the average show in the United States for the last 30 days. Therefore, it is an incredibly popular show. Secondly, demand data is all-inclusive, and it enables television executives to understand what content is most popular in the market or on a global scale, which provides a clear view of the audience's needs. By examining the show's top 10 global markets where it is most in-demand, we find that the show outperforms the demand of the average TV show in each of these markets. Lastly, the demand informs the platform and network fit as it tells executives which platforms are best to distribute the content.
In specific cases, such as content acquisition, linear or pay TV network executives need to answer if they should acquire content or not, and demand data can help in answering this question. Parrot Analytics' content valuation system calculates the dollar value contribution of any title, to any platform, in any region. Therefore, using demand data, an executive can quantify the value of "The Apprentice," to a specific platform. They can also calculate the ROI a specific title will bring to any given platform. In this way, businesses can make informed decisions on content acquisition.
Additionally, demand data can be used to inform programming decisions. The TV series has a "good" longevity rating which measures how well audience demand is maintained over time. This is a good indication that the content will have viewership. In addition, Parrot Analytics' content valuation system can estimate the cannibalization of audiences if a title is available on multiple services, and The Apprentice has a high demand, which indicates that it can bring viewers to the platform. Furthermore, demand data uncovers under-monetized titles, and platforms or content distributors can leverage this data to find new opportunity markets for content distribution.
In conclusion, demand data provides entertainment executives with valuable insights into content valuation, audience engagement, content acquisition, and distribution. For instance, "The Apprentice" has shown good audience demand, and content executives can, therefore, make informed decisions on the content's value proposition by analyzing the demand data. As a result, Parrot Analytics' content valuation system with its global content demand data is a powerful tool that can help businesses make informed decisions.
This is The Apprentice's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Apprentice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Apprentice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Apprentice, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:38 a.m. PST using global demand analytics from Parrot Analytics for The Apprentice in the United States. We provide our partners with extensive TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.