The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed decisions for your company? Let us show you how demand data for a TV series like "The Batman" can be used for content valuation, acquisition, distribution, and programming decisions.
For content valuation, you can use Parrot Analytics' content valuation system, which is powered by global demand supply, to reveal the dollar value contribution of any title to any platform in any region. "The Batman" has 5.9 times the audience demand of the average show in the U.S. over the last 30 days, and demand for this show is increasing, which means it has a good demand valuation. You can compare this show's performance on a 1-year rolling basis vs the last 30 days to see if it is increasing in popularity.
If you are looking for new content to acquire or produce, you can examine which type of content has the most opportunity using demand data. "The Batman" ranks in the 92.6th percentile in the mystery genre in March, indicating higher demand than 92.6% of all mystery titles in the United States. You can also look at other shows that fans of "The Batman" also like, such as "Star Trek: Strange New Worlds", "Acapulco", "Grace And Frankie", "Robot Chicken", "Gotham Knights", "Game Of Thrones", "Batman", "Batwoman" and "Lessons In Chemistry" to see what other content is in demand.
Distribution decisions can also be informed by demand data. By examining the top 10 global markets with the most demand for "The Batman", the United States is its number one market globally. The show achieves good audience demand of 2.7x in the United States, with Russia ranked second where demand is also good. You can use this data to decide which platforms to target for distribution and in what markets.
Programming decisions can be informed by examining the Parrot Pulse for "The Batman," which provides an independent measure of its global performance across six dimensions. This show has good worldwide audience demand, good momentum, good longevity, and good franchisability, but only okay travelability and reach. You can also use the demand spike in late March 2024 to inform your programming decisions.
In conclusion, demand data is crucial in making informed decisions for your company. You can use Parrot Analytics' content valuation system to calculate the ROI of any show, examine which type of content has the most opportunity and adopt optimal release strategies, find new opportunity markets for content distribution, assess the value of exclusivity and generate insights for future content investments. Armed with this information about "The Batman," you can confidently make content, acquisition, distribution, and programming decisions for your company.
This is The Batman's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Batman travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. the wb, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Batman.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Batman from partners like the wb.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Batman? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the wb to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from the wb by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Batman. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the wb to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Batman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the wb by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Batman, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the wb‘s The Batman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Batman, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:05 p.m. PST using television demand datasets from Parrot Analytics for The Batman in the United States. We provide our partners with smart TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.