The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed decisions that guide your content valuation, acquisition, distribution, and programming strategies. The Berenstain Bears show analysis for March 2024 in the United States offers various insights into how demand data can be used in these contexts.
One of the questions answered by the content valuation system is how much a show is worth. Here, we can see that "The Berenstain Bears" has 3.8 times the audience demand of the average show in the United States, which is above the average. With the demand for the show decreasing over the last 90 days, the valuation system can help you predict the value of the show over time and make informed decisions regarding its distribution and acquisition in both local and global markets.
Another essential question answered by the demand data is which types of content exhibit opportunities for acquisition, and "The Berenstain Bears"'s demand data for the last 30 days and rolling year basis reveals that it is still a popular show among the audience. However, it has significantly decreased in the last 30 days, indicating that there is a need to invest and prioritize the types of content that show more potential, especially in the comedy genre.
Additionally, demand data can be used to identify the audience's preference, and through the analysis for "The Berenstain Bears," we can see that the show's audience's peak demand is 7.8 times the average over the course of the entire year, and it peaked at 4.9 times the average in the last 30 days. This is a 37.8% increase, indicating that the audience's preferences change over time, and regular time-based analysis through demand data can assist in catering for these changes and preferences.
Furthermore, as a TV executive, you can use demand data to optimize your marketing campaigns ahead of premieres, and demand data can help you understand which of your shows are effective around marketing. Here, "The Berenstain Bears" result shows it impacted the audience late in March 2024, indicating that particular attention should be paid in marketing the show in certain months or periods of the year to boost show momentum to its dedicated audiences.
Lastly, demand data can be used to make decisions on content distribution, programming decisions, and acquisition decisions. Through "The Berenstain Bear" analysis of the top 10 global markets, we can see that demand outperforms the average TV show in each of these markets, indicating that the show has a global appeal, especially in the United States and Canada. These data help TV executives and stakeholders make more informed decisions and target their distribution and acquisition strategies correctly.
In conclusion, as a TV executive, demand data is an excellent resource to determine audience preferences, trends, and data-driven decision-making for content valuation, distribution, acquisition, and programming. Using demand data in conjunction with other performance metrics and data points will enable executives to make informed decisions that will lead them to produce and distribute the right content to the right audience, in the right market, at the right time.
This is The Berenstain Bears's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Berenstain Bears travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Sprout, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Berenstain Bears.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Berenstain Bears from partners like Sprout.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Berenstain Bears? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Sprout to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Sprout by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Berenstain Bears. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Sprout to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Berenstain Bears), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sprout by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Berenstain Bears, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sprout‘s The Berenstain Bears is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sprout and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Berenstain Bears, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2 p.m. PST using television demand data from Parrot Analytics for The Berenstain Bears in the United States. We provide our partners with meaningful media industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.