The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at any of the mentioned companies, the demand data for the TV series "The Block" can be utilized in different ways for more informed content, acquisition, distribution, or programming decisions.
One of the most important questions that demand data can answer is content valuation, which helps in determining how much to spend on content, and how much a specific title is worth to the platform or streaming service. For example, the demand analytics of "The Block" indicate that its demand is good in the United States with a current demand of 5.7 times the title average for the last 30 days, and 4.2 times the average over the last 90 days. These metrics can help to determine the dollar value contribution of "The Block" and its potential worth to a specific platform or streaming service, making it easier to evaluate whether or not it would be a good investment.
Moreover, demand data also unlocks valuable insights regarding the audience's preferences and taste clusters. For instance, the top 10 global markets where "The Block" is most in-demand show that it is doing exceedingly well in South Africa, Australia, Iceland, the United Kingdom, and the Netherlands. An entertainment executive can use this information to tailor-make the content for the audiences in different regions and come up with titles that will appeal to the specific market's demand, taste, and culture.
Demand data can also answer questions surrounding subscriber retention and acquisition, by identifying titles that have the ability to drive subscriptions and mitigate churn. In the case of "The Block", its 95.1th percentile rank in the reality genre alongside the fact that other titles that fans of "The Block" also like are "The Rookie", "Only Murders In The Building", "Letterkenny", and "Grand Designs," can be great information to use for programming decisions.
Additionally, demand data can help with supply and demand decisions, such as determining what type(s) of content have an opportunity to acquire or produce, and provide insights into scalable concept testing, such as discovering the elements of existing content that fans like the most. Also, through analyzing the demand analytics of "The Block," one can explore insights into factors such as the franchise potential and optimal release strategy for the show.
In conclusion, as an entertainment executive, one can utilize demand data on any given title to gauge potential of content valuation, make informed decisions on acquisition and distribution, discover audience preferences and taste clusters, draft programming strategies to mitigate churn and add/subtract to subscriber growth, determine optimal release strategy, investigate franchise potential, and explore scalability of concepts before production.
The Block's travelability to the United States in the last 30 days is 41%, which means that the audience demand for The Block is 41% of the demand in its country of origin, Australia. Click through to another market to discover how well The Block travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Nine Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Block.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Block from partners like Nine Network.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Block? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Nine Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Nine Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Block. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Nine Network to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Block), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nine Network by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Block, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s The Block is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Block, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for The Block in the United States. We provide our partners with valuable television industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.