The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making strategic decisions about content, acquisition, and programming, audience demand data can provide valuable insights to inform their decisions. Looking at the example of "The Book Of Boba Fett" in August 2023, we can see how various metrics can help executives make informed decisions:
Content Valuation & Acquisition:
- Content valuation: Using demand data, executives can estimate how much a series is worth and its value to a given platform. In this case, the global demand for "The Book Of Boba Fett" across all platforms is outstanding, implying that the series has significant monetary value.
- Exclusivity: Executives can assess the value of exclusivity by analyzing how a title performs on competing platforms. Additionally, demand data can be used to estimate cannibalization of audiences if a title is available on multiple services.
- Platform-specific revenue: Demand data can also enable quantifying the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog.
- Release strategy and pricing: By understanding demand, executives can optimize release strategy and pricing by identifying when and at what price point to release a particular title.
- Pre-release marketing: Demand data can also inform pre-release marketing efforts to help optimize campaigns and maximize potential reach.
- Competitive benchmarking: By comparing content against other titles available in the market, executives can identify any potential advantages or opportunities.
- Mapping local whitespaces: Using demand data, executives can identify the most popular genres within a local market. This information can help with distribution and promotion strategies.
- Platform and network fit: Through understanding demand, executives can analyze which platforms will be the best fit for their content, and which platforms would perform well with their content in their content pipeline.
Overall, looking at Boba Fett in August 2023, based on the data, executives may consider acquiring the show or convincing a rival streaming platform to let go of the distribution rights. Additionally, executives could devise a pricing plan for the series' distribution or optimize its release to take advantage of maximum demand. Given the increasing demand for the show, executives could capitalize on this upwelling of audience interest to promote other IP related to this title or invest in it as a franchise given its outstanding franchisability.
This is The Book Of Boba Fett's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Book Of Boba Fett travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Book Of Boba Fett is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Book Of Boba Fett, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been amended on Sept. 4, 2023, 2 p.m. PST using tv demand data from Parrot Analytics for The Book Of Boba Fett in the United States. We provide our partners with smart SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.