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TV ratings for The Borgias in the United States. SHOWTIME TV series

The Borgias

Original TV Network:
SHOWTIME
Genre:
Drama
Release type:
Network
IMDB Rating:
7.9

In the fifteenth century, Pope Alexander VI tries to control all power in Italy with the help of his several sons, through murder, intrigue, war, and marriage alliances.

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Audience Demand Data in Entertainment Decision-Making: An Analysis of The Borgias

Parrot Analytics Insights - January 2024

As an entertainment executive, you can use demand data to make better decisions regarding content acquisition, distribution, programming, and content valuation. The data on audience demand can help you understand how well a particular show is performing in comparison to other shows on the platform and in the market. Let's consider how the demand data provided for "The Borgias" can be used by different types of executives:

1. OTT platform: The audience demand data for "The Borgias" can inform you that the show has a good demand rating in the United States compared to other shows in the market and on the platform. You can use the data to evaluate whether it's worth investing in the content library and acquiring exclusive rights for it. You may also use the demand data to see which platforms you should target for distribution of this content.

2. SVOD platform: Seeing that "The Borgias" audience demand has been increasing lately, you can use the data to design an optimal release strategy and pricing for the show to ensure maximum audience engagement on the platform.

3. TV series financing company: With a high demand rating in the United States and globally, "The Borgias" can be considered a strategic asset for any streaming platform. You can leverage the demand data to determine its baseline value and calculate its ROI when buying it for a particular platform.

4. TV production company: Understanding the sustained demand and popularity of a show like "The Borgias" can help you determine what types of content exhibit opportunities for production. You can use the demand data to test the concepts and focus on the genres that appeal most to the target audience.

5. Content distributor: The global audience demand across all platforms for "The Borgias" is good, while the show's travelability, a measure of international demand relative to the home market, is okay. You can examine these dimensions of show performance to determine which regional markets to focus on and gauge whether it has spin-off potential.

6. Linear network or pay TV network: With its audience demand data, you can use the information to assess how "The Borgias" is performing as an acquisition-driving or churn-reducing title for linear TV viewers. You can use the audience demand data to understand how popular the show is in different markets and determine which regions have whitespaces that have higher chances of gaining an audience for this particular show.

Demand data is also used in content valuation. Parrot Analytics' content valuation system uses global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region. Factors such as content travelability, longevity, momentum, franchisability, and reach, as seen in the Parrot Pulse data, inform the determination of content worth, enabling executives to make informed judgments about investing in particular titles or libraries.

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More news about The Borgias:

Drama performance

Last 30 days
93.3% Percentile rank
The Borgias ranks at the 93.3th percentile in the Drama genre. This means The Borgias has higher demand than 93.3% of all Drama titles in the United States
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is The Borgias's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Borgias travels internationally.

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How popular is The Borgias around the world?

Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Borgias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch The Borgias also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Borgias, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.

This page has been recreated on March 29, 2024, 3:27 a.m. PST using global tv demand metrics from Parrot Analytics for The Borgias in the United States. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.