The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working in content acquisition or distribution, demand data on a show like "The Boys" can help you make more informed decisions. For example, it can provide you with a clearer picture of the potential value of this series to your platform, network, or studio. Demand data, such as the Parrot Analytics content valuation system, enables you to estimate a title's worth using economic valuation powered by global content demand and supply. In the case of "The Boys," the show's demand is exceptional, meaning it has higher demand than 99.9% of all drama titles in the United States. Thus, this show could be a profitable acquisition and a strategic asset for any platform or studio.
If you are working in programming or production, demand data can help you optimize your marketing campaigns and release strategy. "The Boys" provides insights into how effective a marketing campaign can be, and you can examine the show's momentum and longevity to identify peaks in demand and fluctuations in its audience. Additionally, by examining the top markets where the show is most in-demand, you can gain insights into which target markets are underserved or overlooked. You can then tailor your promotion strategy to these markets to attract a new audience, or tailor your production strategy for future seasons.
If you are an entertainment talent agency or TV series financing company, demand data offers the possibility of deciding which talents, genres, and brands to include or pitch in your development pipeline. By examining content taste clusters, you can learn more about audience preferences and identify new trends that can influence future development decisions.
Demand data and its dimensions, such as travelability, franchisability, momentum, longevity, and reach, can help different TV executives address a diverse range of questions that influence the success of a show. Through the case study of "The Boys," we can see how utilizing demand data can help you understand the potential value of a series, optimize your marketing strategy, identify opportunities for expansion, and tailor your development pipeline to audience preferences on a global scale. Ultimately, by incorporating demand data into your decision-making process, you can make more informed and profitable choices in the entertainment sector.
This is The Boys's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Boys travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Boys), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Boys, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Boys is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boys, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on Dec. 10, 2023, 1:09 p.m. PST using global demand datasets from Parrot Analytics for The Boys in the United States. We provide our partners with valuable media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.