The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a content distributor or acquisition executive, demand data for "The Brady Bunch" from the last 30 days in the United States can help you decide whether it is worth acquiring and distributing this title. According to demand data, the show is doing well, as it has 4.9 times the audience demand of the average show in the United States over the last 30 days. However, the fact that demand for this show has decreased in recent months should be taken into account before deciding whether to acquire the title. Meanwhile, demand spiked in late March 2024 for the United States, which could indicate renewed interest in the show. The travelability and worldwide audience demand is considered okay while longevity is outstanding. Furthermore, comparing the show's performance for the last 30 days with its performance for the rolling year shows that although its popularity has decreased recently, its peak demand has increased by 41.8%. Using this data, a content distributor can better evaluate The Brady Bunch's potential for success in a specific market.
For an entertainment talent agency, this data can help identify talent who may have played a significant role in driving Engagement for "The Brady Bunch". Since "The Brady Bunch" was released in 1969, talent management personnel are most concerned with the performance of the show within the past 30 days. Parrot Analytics' content valuation system leverages demand data to quantify the platform-specific marginal revenue contribution as well as how it drives engagement across the rest of the catalog. They may also want to explore spin-off potential since this is considered okay.
If you are a linear network or pay-TV network it is important to identify shows that could potentially drive viewer retention to help increase their loyalty program attendance. Based on the analysis of "The Brady Bunch" for the month of March 2024 in the United States, the show has a high robustness and has maintained longevity as a highly demanded classic series since it ended in 1974. It can be used to promote concurrent engagement on streaming platforms for those who may have missed it and entice new audiences with classics. While its reach (the number of people expressing demand for a show) is poor, there is a dedicated fanbase.
If you are a TV production company, the performance data for "The Brady Bunch" from the last 30 days in the United States and various regions around the world in conjunction with the top 10 global markets for this TV series can help guide your production and development decisions on future TV shows and identify gaps in programming to help decide what type(s) of content exhibit opportunity to acquire or produce. For example, the show's audience demand is okay in Canada and Australia, and its top global market is the United States. As such, it may be worth considering producing or acquiring similar family-focused content for these markets.
If you are an OTT platform or SVOD platform, one of the most significant uses of demand data is to determine how much to spend on content or how to price and release it. Using Parrot Analytics content valuation and the demand data for "The Brady Bunch" can help to quantify the ROI for any given platform, assess its ability to drive subscriptions, and evaluate the value of exclusivity. Also, it becomes clear from the data that while the show has waning popularity in the present, this is a classic that holds an enduring appeal, which can be leveraged to grow audience numbers. Audience demand data also allows optimal release strategy and pricing, as well as discovery and recommendations.
This is The Brady Bunch's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Brady Bunch travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Brady Bunch), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Brady Bunch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Brady Bunch also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Brady Bunch, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for The Brady Bunch in the United States. We provide our partners with extensive TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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