The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives face numerous challenges in creating and distributing content that resonates with audiences and is able to drive growth. However, Parrot Analytics’ demand data can help in making more informed decisions in content valuation, acquisition, distribution, and programming. Taking “The Bridge: USA” as an example, we can see how understanding audience demand can help our partner industries to make better decisions.
Content Valuation: “The Bridge: USA” is currently enjoying good audience demand, with a showing of demand that is 3.8 times higher than the US average for television shows in the last 30 days. Using this data and our content valuation system, executives can determine its value contribution to their platform in the United States or across the world. Understanding its value on a monetary level can inform decisions on distribution and production budgets.
Programming Decisions: The show’s popularity has been decreasing over the past 90 days, and yet its audience demand has increased by 9.1% in March 2024. This apparent contradiction could indicate that the show is becoming more popular again through targeted marketing at the right time. Television executives can use demand data to identify the audience for whom their content resonates the most and at what specific time. Analysis of this data helps in understanding the core audience preferences including taste clusters and what content they may enjoy.
Distribution Decisions: Our data also reveals that the show’s travelability is poor, with its performance being weaker outside of the United States. Executives can use this information to make decisions about where to focus their distribution efforts, which markets to target, or how to adapt programming.
Acquisition Decisions: Performance comparisons of its ranking against other shows in the same genre and period reveal that demand for “The Bridge: USA” is higher than 91.9% of all drama titles in the United States in March 2024. We can find the other TV shows that fans of "The Bridge: USA" like and understand the genre overlap with their audiences and preferences. Professionals can use this information to make informed decisions about acquisition and accumulating content libraries.
In conclusion, demand data has the power to revolutionize strategic decision-making processes within the entertainment industry. Executives from various entertainment companies can utilize this data to make informed decisions on programming, distribution, acquisitions, and content valuation. Parrot Analytics’ system enables these industry professionals to estimate revenue, identify opportunities, predict success, and enhance brand engagement based on reliable data. “The Bridge: USA” is just one example of how our data can assist entertainment businesses to make more confident and informed decisions.
This is The Bridge: USA's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Bridge: USA travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Bridge: USA from partners like FX.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Bridge: USA? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Bridge: USA. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Bridge: USA), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Bridge: USA, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Bridge: USA is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Bridge: USA, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for The Bridge: USA in the United States. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.