The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The entertainment industry is a highly competitive business, and to stay ahead of the curve, it is important for entertainment executives to have access to the latest insights that can help them make informed decisions. Parrot Analytics' demand data provides rich insights on the performance of TV shows and content within the industry.
In March 2024, "The Brokenwood Mysteries," a TV series, had 5.6 times the audience demand of the average TV show in the United States, with demand for the show at 6.0 times the average over the last 90 days. With such data, entertainment executives can use Parrot Analytics' content valuation system to determine the value of the show and explore its ROI, helping them make decisions on whether to acquire or create such a show.
Furthermore, examining the top 10 global markets where "The Brokenwood Mysteries" is most in-demand over the last 30 days reveals that the show has a global appeal that can be monetized, which can be an attractive prospect for production companies looking to expand their content's reach. For the U.S market, where the demand for the show is good, acquisition executives can use this information to assess the show's potential and determine how it aligns with their programming objectives.
The show also has a good performance in terms of momentum and reach. By examining the top shows that fans of "The Brokenwood Mysteries" also like, such as "The Blacklist," "Spencer Sisters," and "Only Murders In The Building," executives can gain insight into the types of content preferred by fans of these series and use this information to make informed acquisition decisions.
Entertainment executives can leverage Parrot Analytics' demand data to determine content performance and make decisions that align with their company's objectives. They can use demand data to guide decisions as to which content to acquire, and Parrot Analytics' content valuation system provides insights into the value of any given title to a platform. Demand data can also be used to assess audience engagement and determine how to optimize the release schedule.
Furthermore, with the information on audience demographics and global tastes that demand data provides, producers can make informed decisions when creating content and optimize marketing campaigns that target specific demographic groups. By providing insight into the performance of a TV series, demand data can also help executives make decisions that lead to greater subscriber retention and acquisition.
In conclusion, when it comes to making informed decisions in the entertainment industry, Parrot Analytics' demand data offers valuable insights that can help executives make decisions that align with their objectives. With the use of demand data, entertainment executives can make informed decisions on content valuation and acquisition, programming, distribution, and marketing, among others.
The Brokenwood Mysteries's travelability to the United States in the last 30 days is 108%, which means that the audience demand for The Brokenwood Mysteries is 108% of the demand in its country of origin, New Zealand. Click through to another market to discover how well The Brokenwood Mysteries travels internationally.
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Acquire the best shows from partners such as Prime to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Brokenwood Mysteries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Prime‘s The Brokenwood Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Prime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Brokenwood Mysteries, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for The Brokenwood Mysteries in the United States. We provide our partners with comprehensive entertainment industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.