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TV ratings for The Challenge in the United States. MTV TV series

The Challenge

Original TV Network:
MTV
Genre:
Reality
Release type:
Network
IMDB Rating:
7.8

Past members of "The Real World," "Road Rules," "Are You the One?," first time cast members called 'Fresh Meat,' relatives of these members, and past members from other shows compete against each other for the chance to win a cash prize.

How well is this TV series doing in the United States?

Last 30 days
31.4x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data for Entertainment Executives: Analyzing the Success of MTV's The Challenge

Parrot Analytics Insights - January 2024

Are you an entertainment executive trying to make more informed decisions for your platform? Demand data can provide helpful insights to aid your acquisition, distribution, programming, and content decisions. As an example, let's examine MTV's "The Challenge" and how its high demand can influence strategic decisions.

Content Valuation: "The Challenge" boasts outstanding audience demand in the United States, with 27.4 times the demand of the average show over the past 30 days. This means that content valuation of the show is very high and it can command more money during negotiations for syndication or distribution deals. Moreover, our content valuation system uses demand data that can reveal the dollar contribution of any show to any platform in any region. Thus, the executives can make use of this data to determine how much to invest in the show in terms of contracts, salaries, and other production expenses.

Programming Decisions: Demand data highlights that "The Challenge" is exceptionally popular and ranks within the 99.9th percentile for reality shows in the United States for January 2024. As an executive, this is valuable information to help make programming decisions, such as what timeslot to give the show, to appeal to the maximum number of viewers. Additionally, by looking at how demand for "The Challenge" has increased over the past 30 days, decisions about the show's future can be made to maintain momentum.

Distribution Decisions: The show's high demand in Canada and other countries provides executives data about where else the show may perform well, hence guiding where to expand distribution for the show. Demand data provides an independent measure of global performance across six dimensions, including travelability, which measures international demand relative to home market, and reach, which pinpoints how many people are expressing demand for a show. Executives can use this data to consider which platforms to target in specific regions to extract maximum value from the show.

Acquisition Decisions: By looking at what other shows fans of "The Challenge" also like, executives can find other popular shows or genres to acquire when picking up content for their platform. This data can highlight the kinds of content that resonate with viewers who enjoy "The Challenge," so companies can focus on acquiring that type of content as well. Moreover, demand data can be used to find new experimental opportunities and enable scalable concept testing.

The above example of "The Challenge" underscores the power of demand data to provide valuable insights that entertainment executives can use for content valuation, programming decisions, acquisition decisions, distribution decisions, and more. Parrot Analytics' content valuation system, using global content demand and supply, can help executives quantify the platform-specific marginal revenue contribution, which is crucial when assessing the value of exclusivity or calculating ROI. By leveraging demand data, executives can optimize release strategy and pricing and ensure that high-quality content reaches the right audience. With a deeper understanding of how demand for their content works across regions and demographics, executives can make more informed decisions and drive long-term value for their companies.

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More news about The Challenge:

How fast is demand for The Challenge growing?

Last 30 days
+26.0% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for The Challenge to the preceding 30 days: Demand has increased by 26.0%

Reality performance

Last 30 days
99.9% Percentile rank
The Challenge ranks at the 99.9th percentile in the Reality genre. This means The Challenge has higher demand than 99.9% of all Reality titles in the United States
Title position in Reality
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is The Challenge's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Challenge travels internationally.

Powering the content industry

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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. MTV, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Challenge.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Challenge from partners like MTV.

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Fuse art with science for the next global hit

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Lead global content negotiations with authority

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    Build more robust financial models that adjust immediately to consumer trends.
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Are you seeking distribution for The Challenge? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as MTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from MTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Challenge. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Industry
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Acquire the best shows from partners such as MTV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Challenge), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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How popular is The Challenge around the world?

Our TV audience measurement dataset is truly global. Discover how popular MTV‘s The Challenge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch The Challenge also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Challenge, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.

This page has been adjusted on Feb. 23, 2024, 1:01 p.m. PST using television demand analytics from Parrot Analytics for The Challenge in the United States. We provide our partners with extensive entertainment industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.