The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed decisions on content acquisition, distribution, and programming, demand data can provide valuable insights that can inform strategy. Using the example of "The Chi," we can demonstrate how demand data can be used to make data-driven decisions regarding television shows.
Firstly, content valuation using demand data can help executives determine the dollar value contribution of a title, as well as the baseline value of a show. In the case of "The Chi," we see that it has 22.3 times the average show's audience demand in the United States over the last 30 days. This indicates that the show has high demand and can be considered a valuable asset for a streaming platform. Additionally, its outstanding longevity and momentum scores based on Parrot Pulse data indicate that the show has a sustained demand that can mitigate churn on streaming platforms.
Secondly, demand data can inform decisions about content acquisition and development. For instance, the list of shows that fans of "The Chi" also like can help executives identify similar shows that may be worth acquiring or developing. The spike in demand for "The Chi" in late August 2023 could also indicate the potential for an acquisition or development opportunity related to the show.
Thirdly, demand data can help executives make informed decisions about distribution and programming. Knowing where a show is most in-demand can inform decisions about where to distribute the show, while information on the show's reach can help identify if a show is likely to attract new subscribers. Additionally, analyzing the performance of a show on a rolling basis can provide insight into trends in audience demand, thereby helping executives determine which shows would be ideal for programming.
Finally, demand data can help executives make decisions about marketing campaigns for a show, as well as identify opportunities to monetize the show beyond its original platform. By analyzing the Parrot Pulse scores for "The Chi," executives can determine the show's spin-off potential and international demand, which can help inform decisions about marketing and distribution.
In conclusion, demand data can provide valuable insights to entertainment executives looking to make informed decisions about content acquisition, development, distribution, and programming. By using insights from demand data, executives can make data-driven decisions that can drive engagement and mitigate churn, ultimately leading to success for their companies and the shows they produce.
This is The Chi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Chi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Showtime‘s The Chi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Showtime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Chi, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Sept. 4, 2023, 2:01 p.m. PST using global television demand data from Parrot Analytics for The Chi in the United States. We provide our partners with meaningful TV series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.