The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to inform your decision-making process. Let's take "The Cleveland Show" as an example, and explore how its demand data can guide you in making more informed content, acquisition, distribution, or programming decisions.
Content Valuation:
- Content valuation uses demand data to answer the question: "How much is my series worth?" The Parrot Analytics content valuation system is an economic valuation system based on global content demand and supply.
- In the case of "The Cleveland Show," we see that its demand is 7.8 times the average show in the United States over the last 30 days, making it valuable content.
- Its global ranking across six dimensions gives you a better idea of its overall performance, including its travelability, longevity, momentum, franchisability, and reach.
Programming Decisions:
- Demand data enables you to make informed programming decisions by answering questions such as, "what content is most popular in my market or on a global scale?"
- You can use demand data to determine if "The Cleveland Show" is still a popular pick for the US market, given its 40.7% decrease in demand during March. However, the show experienced a spike in demand in late March, suggesting that there are still factors that retain audience interest.
- You can also check the show's performance across different genres, as it presently ranks at the 95.8th percentile in the drama genre in March.
Distribution Decisions:
- You can use demand data to decide which platforms to target for the distribution of your content.
- The Parrot Pulse for "The Cleveland Show" provides insight into its performance across different countries. You can see that it performs best at a global level, with its travelability being described as just okay. It performs incredibly well in the United States and Turkey, but also good across the remaining top eight markets, Canada, Switzerland, Germany, Romania, the United Kingdom, Australia, and France.
Acquisition Decisions:
- You can use demand data to make informed acquisition decisions by answering questions such as, "how much is my content worth to another streaming platform?", "what type(s) of content exhibit opportunities to acquire or produce?" and "what genre should we focus on to attract new subscribers to our SVOD service?"
- Although "The Cleveland Show" is an ended series, its increased demand in the last 30 days suggests its popularity is on the rise. Therefore, you may consider acquiring its catalog as an asset to your platform, considering its valuable position in the US market.
Marketing Decisions:
- You can use demand data to optimize your marketing campaign ahead of a premiere. For example, "The Cleveland Show" performed exceptionally well during March in the US, which implies that it has a dedicated but small fandom that resonates best with the audience. You can use this to optimize marketing campaigns that target this specific audience.
In conclusion, demand data provides TV executives with insight into the popularity of a show and informs their decision-making process. In the case of "The Cleveland Show," its demand data indicates that it remains a valuable asset for TV executives looking to acquire and distribute content to the US and other regions. Demand data also provides insights into a show's potential for spin-off and its overall appeal to audiences worldwide.
This is The Cleveland Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Cleveland Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Cleveland Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Cleveland Show, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for The Cleveland Show in the United States. We provide our partners with far-reaching television insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.