The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about your content's value, potential audience, and success in a given market. Demand data can give you valuable insight into the popularity of your content and the preferences of your target audience.
Let's use "The Conners" as an example. With 15.6 times the audience demand of the average show in the United States over the last 30 days, demand for this show is outstanding. Its audience demand has increased by 15.4% compared to a year ago, indicating that its popularity is on the rise.
By examining the show's performance on different measures of demand, we can glean additional insights. Its Parrot Pulse score, which measures six dimensions of global performance, is outstanding for momentum but only okay for travelability and franchisability. This information could help you make informed decisions about the show's potential for international syndication or spin-offs.
You can also use demand data to inform audience retention and acquisition strategies. "The Conners" is most popular in the United States, with its strongest market demand at 6.3x, and has good demand in several other countries, including Canada, Australia, Germany, China, and the United Kingdom. You could use this data to make decisions about marketing and distribution efforts in these markets.
Additionally, insights into the show's popularity among fans of other shows could inform your cross-promotion or branding efforts. For example, fans of "The Conners" also enjoy "Night Court (2023)," "Last Man Standing," and "The IT Crowd." By partnering with these shows, you could potentially tap into their audiences and attract new viewers to "The Conners."
Finally, data on the show's performance over time and in different markets can inform content valuation and acquisition decisions. By tracking audience demand and trends, you can estimate the value of the show over time and make informed decisions about its potential as a strategic asset for your platform.
This is The Conners's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Conners travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Conners is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Conners, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 2:48 a.m. PST using television demand analytics from Parrot Analytics for The Conners in the United States. We provide our partners with comprehensive television series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.