The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using the case study of "The Continental: From The World of John Wick", we can see how demand data can be used to help you make more informed content acquisition, distribution, and programming decisions.
Firstly, content valuation is of utmost importance for streaming platforms. Based on demand data, you can calculate the dollar value contribution of any title to any platform in any region. Therefore, you can make informed decisions about how much to spend on content. With its outstanding demand in the United States and other global markets, it's a no-brainer that "The Continental: From The World of John Wick" has a high dollar value contribution to any streaming platform in those regions.
Demand also informs platform and network fit. You will be able to identify which platforms are most suitable for distributing the show and which networks are the most aligned with the show's content and audience demographic.
Demand helps with subscriber acquisition and retention. With its increasing demand over the last 30 days, "The Continental: From The World of John Wick" is an acquisition-driving title. You can use demand data to find which titles are churning the most subscribers and which titles will attract new subscribers while retaining the current base.
Demand informs pre-release marketing decisions. With insights on which TV shows will help to acquire or retain subscribers, marketers can optimize their pre-release campaigns based on the specific areas in which fans of the show are mostly located.
Demand enables competitive benchmarking. By comparing the show's demand against other titles on the market, you can identify which shows are performing better and which are not.
In summary, demand data enables decision-makers to answer key questions about how popular a show is in different markets, its customer base, and demands in those regions. It further assists in determining a series' value for a platform, optimizing release strategy and pricing, competitive benchmarking, subscription acquisition, and retention. All these and more can give a competitive edge in making informed acquisition, distribution, and programming decisions.
This is The Continental: From The World Of John Wick's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on Dec. 5, 2023, 1:03 p.m. PST using demand datasets from Parrot Analytics for The Continental: From The World Of John Wick in the United States. We provide our partners with meaningful entertainment industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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