The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use audience demand data to make more informed content, distribution, acquisition, and programming decisions. Using the case of "The Croods: Family Tree," we can see how demand data can be used to make such decisions.
Content Valuation: Demand data can be used to value content globally and regionally. You can use demand data for "The Croods: Family Tree" in the United States to understand how much the show is worth. The show has 4.8 times the audience demand of an average show, and this level of demand is only achieved by 8.6% of TV shows. By analyzing the demand of the show over time, you can understand the trend of popularity, which can help you in content valuation.
Programming Decisions: Demand data can be used to understand the performance of a show in different markets as well as its current audience. Looking at "The Croods: Family Tree," you can see that this show is doing well in the United States, Russia, and Kenya. Studying the behavior of fans of "The Croods: Family Tree" can help you understand what other shows they might like to watch and create personalized bundles of content. Understanding this information can also help you to inform marketing and promotional activities for shows.
Distribution Decisions: Travelability of a show, which measures a show's international demand relative to its home market, can be determined using demand data. For example, "The Croods: Family Tree" has an okay travelability. It means this show does not have the perfect international appeal, but it is good enough to target audiences in different countries in the world.
Acquisition Decisions: Audience demand data can be used to unravel which type(s) of content exhibit opportunities to acquire. In the case of "The Croods: Family Tree," you can use the demand data to determine whether it is worth acquiring the show or not. The show experienced a 33.7% increase in demand in the last 30 days, indicating that it is currently popular. Additionally, the show is doing well in various markets, making it an attractive acquisition opportunity.
Content Decisions: By examining the demand of "The Croods: Family Tree," you can understand various aspects of the show such as its momentum, franchisability, longevity, and reach. Franchisability, which determines a show's spin-off potential, is poor for this show. Simultaneously, its momentum, longevity, and reach are good, okay, and okay, respectively. These metrics can better inform content creators and executives to determine where to invest their resources.
In conclusion, demand data can be utilized across different sectors of the entertainment industry, including content, acquisition, distribution, and programming decisions. For example, you can use demand data of "The Croods: Family Tree" to make valuable decisions on content valuation, programming, and acquisition. By analyzing demand and its various aspects, such as momentum, longevity, franchisability, and reach, entertainment executives can make smarter, data-driven content decisions and investments, which ultimately leads to more valuable and engaging content for audiences worldwide.
This is The Croods: Family Tree's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Croods: Family Tree travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Croods: Family Tree, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for The Croods: Family Tree in the United States. We provide our partners with meaningful television industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.