The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing audience demand data can help you make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. The case of “The Deuce” in March 2024 in the United States is an excellent example of how demand data can be used to make strategic content decisions.
Content Valuation:
- Using demand data, you can calculate the value of a specific title and acquire the content accordingly. In the case of “The Deuce,” the show has 3.8 times the audience demand of the average show in the United States over the last 30 days. By compared to its demand over the last 90 days, demand for this show is decreasing. Therefore, these insights contribute towards establishing the show's current and future value.
- By examining the top 10 global markets where "The Deuce" is most in-demand over the last 30 days, we can gain insight into the potential value in these markets. China, ranked first, experiences good audience demand for the series making it a great market to target.
Content Acquisition:
- Demand data helps in answering the most important acquisition-related question: How can you assess a TV series' ability to drive subscriptions and mitigate churn? As a TV executive, you can use Parrot Analytics' content valuation system, based on demand data, to identify titles with high demand in a specific region and decide if acquiring that content is worthwhile.
- Audience demand data can also determine the content to look out for, quench content out there, and potential future content to look out for; analyzing the top-performing shows in a region can give insights into regional demands.
Programming Decision:
- By understanding the taste cluster within your current audience for a particular show and its performance over time, you can better plan how to acquire or produce new content within the same genre or theme. In the case of "The Deuce," fans of the show share an affinity for other shows like "Better Call Saul" and "Fargo," indicating potential interest in content similar to these shows.
- Additionally, by looking at the top-performing shows in different markets, you can identify which local genres are most popular in each region and target that type of content.
Distribution Decision:
- By using demand data for a particular show in a particular market, TV executives can determine strategic distribution plans for optimum ROI. The example of “The Deuce” shows higher demand than 93.3% of all history titles in the United States, with good audience demand across all platforms globally. Therefore, it might be crucial to protect this show's IP through exclusivity or securing distribution rights in international markets to maximize its value.
In summary, demand data is an essential part of a TV executive's strategic decision-making process and can help them in intense situations throughout the content value chain. It can help elevate programming decisions, push different types of content, aid in understanding the thought patterns of the target audience and ultimately optimize ROI for successful shows while eliminating underperformers.
This is The Deuce's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Deuce travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Deuce is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Deuce also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Deuce, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for The Deuce in the United States. We provide our partners with far-reaching TV industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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